Description: Description What it is: Clinically shown to increase lash volume, It Cosmetic’s best-selling mascara utilizes proprietary technology to infuse lashes with enhancing and conditioning ingredients. Developed with leading plastic surgeons, the innovative brush design defines each lash and holds curl,…

Description: Description What it is: A ‘ribbon’ themed eye palette containing 4 shimmery, neutral colours and 1 bold, bright colour. What it does: Stand out from the crowd with the Ribbon Couture Eyes Palette! It contains 4 neutral colours, including shimmery…

Description: Description What it is: A precision liquid highlighter pen for a soft, ethereal finish. What it does: Ultra-fine glimmer crystals are at the heart of this luxurious highlighter. Designed to light up your best features, the versatile and buildable formula…

Description: Description What it is: Kat Von D’s first-of-its-kind eyeshadow palette specially designed for contouring the eyes. What it does: Transform your eye through the art of contouring with this versatile array of true contouring shades. Arranged in three colour quads—neutral,…

Description: Description What it is: The ZOEVA Screen Queen Complete Set features 15 handcrafted makeup brushes for face and eyes , perfect for any beauty star wanting to create an award-winning look. What it does: Pampering the skin with the softest…

Description: Description What it is: An easy-to-apply, liquid eyeliner with a foam tip that’s both long-lasting and highly-pigmented. What it does: A makeup artist favourite, this eyeliner features a unique pairing of two film-forming polymers that work together to make every…

Description: Description What it is: These gorgeous reusable falsies mimic your real lashes to add on the length and extra thickness that you so desire. Made from 100% premium natural hair, they are perfect for any eye size and shape. These…

Description: Description What it is: A collection of nude-based colours made from micronised pigments to naturally enhance your facial features. What it does: Its miniscule particles allow for superior coverage and gives off intense colour upon application. It also leaves behind…

Description: DESCRIPTION What it is: A mineral oil-free, gel makeup remover for eyes and lips. What it does: It instantly removes impurities and even waterproof makeup on the most sensitive eyes, and works well for contact lens wearers. Moisturizes and soothes…

Description: DESCRIPTION What it is: This easy-to-use eyeshadow produces effortlessly beautiful results thanks to the texture which blends so smoothly across the eyelid. With highly-pigmented colours and a waterproof quality, this Allure Best of Beauty winner delivers intense colour payoff sans…