When I first tried this product, I had no idea what brand this was, but after sampling some at a supermarket, I knew I had to get at least one for my family. I love the taste, texture and attractive packaging that it offers. The taste is not too fishy, not too salty and just the right size to serve up with your meals. I also like the fact that this product does not cost much and can be stored in the freezer for some time. Great product overall and would definitely purchase again.