New Daia Powder Detergent comes with a new formulation of Magical Crystal perfume via its own R&D technology. This personalized technology is an enhancement from previous Daia fragrance technology to make new Daia fragrance stays longer and for more well rounded performance and without compromising great cleaning efficacy. Each perfume particle is crystallized to blend into powder detergent particles. Using this technology, it enables the perfume particles to dissolve better together with powder detergent during washings. When perfume particles dissolve with powder detergent, it can deeply penetrate into clothes’ fiber, each of the perfume particles will unleash pleasant fragrant scent. Through this enhance technology, your laundry will be well fragrant.