Description: Introduce us to someone who doesn’t love a good photo filter, and we’ll introduce you to our secret herd of pet unicorns. Our point? When it comes to getting our picture taken, we all love a good filter. That’s why…

Description: Twist and shout! Renowned for its extreme lasting power this creamy liner delivers intense pigmentation and precise application in an easy twist-up tube that never needs sharpening.

Description: An innovative fluffy light-weight formula with the boldest blackest black pigment you’ve ever seen. Glides on like butter and dries to a matte waterproof finish. This liner is EPIC.

Description: Prep your eyelids with this lightweight eye shadow primer that makes skin appear smoother more even toned and ensures lasting makeup application. The High Definition Eye Shadow Base conceals creases and pumps up the vibrancy of your eye shadow.

Description: Enhance your eyes with Lid Lingerie, our new weightless eye tint with a delicate pearl finish. Available in a range of gorgeous nude hues–from soft baby pink shimmer and bronze to deep taupe shimmer and jade–each seductively sheer shade will…

Description: If you can dream it, you can draw it. Define your eyes like never before with That’s The Point Eyeliner. This pro-level collection of rich black eyeliners provides a satin-matte finish and features seven incredible felt tips! From paddle-shaped to…

Description: Hello, dollface! For irresistibly fluttery eyelashes, try this mascara on for size. Doll Eye Mascara uses a unique blend of natural oil and nylon fibers to extend lashes to almost faux proportions. Choose from our Doll Eye Mascara in Long…

Description: Turn your natural #LOTD (Look of the Day) inspo into a reality with the Soft & Rosy Eyeshadow Palette. From beige to burgundy and shimmery bronze, this versatile color collection includes six gorgeous neutrals in subtle-to-bold shades for creating soft…

Description: Explore a rainbow of color with our new Love You So Mochi Eyeshadow Palettes! Available in two gorgeous color combinations (pastels and peach-tones), both striking sets feature ten bouncy, silky-to-the-touch, eyeshadows in a range of matte and shimmer finishes. Spoiler…

Description: Whatever eye makeup look you’re trying to accomplish, the NYX Professional Makeup Ultimate Eyeshadow Palette will become the most valuable tool in your makeup drawer. With 16 powder eyeshadows, you can use just one or you can mix together a…