Mild matcha flavour but really creamy texture. Taste exactly the same as matcha ice cream at Sushi Kings. 70% closed to what I tasted matcha ice cream in Osaka and Kyoto. (They have really strong flavour top with matcha powder).

I expected more from this product as it is from King's and not some random brand you would find at a roadside stall. The green tea flavour was far too mild for my liking and the sweetness was conquering most of the experience in eating it. I disliked that the cream flavour was stronger than the green tea aroma and taste which interrupted my overall experience with the product. I wanted more flavour especially when green tea is supposed to be the main star of the show. It's a moderate product for consumers who like a mild green tea flavour in their ice-creams.