Description: Description What it is: An easy-to-apply, liquid eyeliner with a foam tip that’s both long-lasting and highly-pigmented. What it does: A makeup artist favourite, this eyeliner features a unique pairing of two film-forming polymers that work together to make every…

Description: Description What it is: These gorgeous reusable falsies mimic your real lashes to add on the length and extra thickness that you so desire. Made from 100% premium natural hair, they are perfect for any eye size and shape. These…

Description: Description What it is: A collection of nude-based colours made from micronised pigments to naturally enhance your facial features. What it does: Its miniscule particles allow for superior coverage and gives off intense colour upon application. It also leaves behind…

Description: DESCRIPTION What it is: A mineral oil-free, gel makeup remover for eyes and lips. What it does: It instantly removes impurities and even waterproof makeup on the most sensitive eyes, and works well for contact lens wearers. Moisturizes and soothes…

Description: DESCRIPTION What it is: This easy-to-use eyeshadow produces effortlessly beautiful results thanks to the texture which blends so smoothly across the eyelid. With highly-pigmented colours and a waterproof quality, this Allure Best of Beauty winner delivers intense colour payoff sans…

Description: DESCRIPTION What it is: An ultra-precise brow pencil that naturally shades, defines, and shapes brows. What it does: The precise strokes of Brow Pencils are easily blendable, versatile, and perfect for creating professional results. The pencil expertly blends MAKE UP…

Description: Description What it is: Graphic Eyes + Black to Earth is an ultra smooth and waterproof eyeliner in rich matte black. What it does: It glides with the smoothness of a liquid liner and offers the control of a traditional…

Description: Description What it is: A creamy powder palette for beautiful, luminescent eyes. What it does: Creating a sultry, shimmering look has never been easier thanks to this pretty powder palette. With powders including blush, face glow and eyelid hues, you’ll…

Description: Description What it is: A long-wearing mascara for flake-free, dramatic lashes. What it does: One coat of this revolutionary mascara creates stunning deep, dark lashes. With unrivalled length and buildable volume, you can apply as much or as little you…

Description: Description What it is: An all-in-one eyebrow gel and comb for immaculate, tamed brows. What it does: Let your quest for beautiful brows end with this multi-purpose gel. In a choice of colours that create impact whilst still looking natural,…