Kuala Lumpur, 6 August 2019 – Swissline Cell Shock Age Intelligence™ received a renewed vigour since September 2018 when the brand launched the birth of “Augmented Beauty” with a series of colourful boosters for specific skin repairs (radiance, reduce lines, refine pores, reduce pigmentations) that can be mixed-in with the Swissline Cell Shock Age Intelligence™  Recovery Serum. The concept of ‘Augmented Beauty’ is translated by the Boosters providing augmented (increased) results and benefits when mixed together with your usual serum or moisturiser.

The progression of the Swiss-born brand has always been in vogue in the beauty industry. The launch of the new boosters last year had transitioned the classic Cell Shock Age Intelligence™ that introduced liquid surgery ahead of its time a decade ago, to the birth of “Augmented Beauty” for the new generation of users. The Swiss-born range has come of age from the approach of anti-aging to youth-inducing – boosting the skin’s own self-recovery potential.

Global Brand Director of Swissline, Custodio d’Avo said “Age Intelligence products allow you to outsmart the signs of aging – wrinkles, loss of firmness and pigmentation. These smart age-defying products allow the celebration of each skin’s individuality, a privilege at an affordable price.”

In less than a year to today, after the launch of the Cell Shock Age Intelligence™ “Augmented Beauty”, the Swissline research and development team has readied another two new boosters to join the arsenal of customizable skincare. The two new members of the augmentation team are the Youth Booster and the Eye Zone Booster.

Youth Booster – Retinol + Retinyl Palmitate

The all-time star ingredient against wrinkles and discoloration.

Swissline’s exceptional anti-aging formula combines different forms of next-generation retinoids to restore damaged skin and to stimulate cellular rejuvenation, with the Youth Booster.

The pure retinol is encapsulated in a smart delivery system to increase stability and to ensure that its action is prolonged over time. Retynyl Palmitate is naturally converted into pure retinol under the influence of an enzyme naturally present in the skin to boost retinol action.

Retinol is well known for restoring damaged skin and stimulating cellular rejuvenation. It induces an increase in the skin’s own collagen content while it also promotes surface exfoliation.

The encapsulated pure retinol levels at its highest of 0.4% is able to withstand the tendency to trigger irritation and skin reactivity to other ingredients. It induces an increase in the skin’s own collagen content and promotes surface exfoliation, smoothing the skin’s texture, reducing pore sizes and fine lines and reverses signs of photo-aging at a superficial level with a soft peeling.

The Youth Booster retails at RM408.00.

Eye Zone Booster – 2% Caffeine + Ceramides

A surge of refreshing delight for frequent travellers and irregular sleepers with tired eyes.

The 2% targeted caffeine significantly increases drainage around the eye area while detoxing the delicate skin for a fresh-looking and rested look. As it penetrates deep into skin, it has a constricting effect over the capillaries, improving the look of congested and blotchy skin, and reducing local fat deposits and puffiness.

Ceramides are naturally present in the membranes of all epidermal cell structures. An infusion of plant-based ceramides into the skin boosts moisturizing action with anti-elastase and anti-collagenase properties to facilitate better skin cohesion as well as to restore and strengthen the intercellular function of the skin. This helps to smoothen the cutaneous superficial layer and reduce fine lines around the eyes.

The Eye Zone Booster retails at RM358.00.

The Youth Booster and the Eye Zone Booster joins Swissline Cell Shock Age Intelligence™ range of best-selling boosters in a launch this year to complete the cycle of Augmented Beauty. The complete range of Swissline Cell Shock Age Intelligence™ boosters now include Radiant Booster, Source Booster, Perfection Booster, Evenness Booster, Youth Booster & Eye Zone Booster.

The Swissline products are available at over 50 Cheerful Beautique member beauty salons nationwide in Malaysia, including Energy Day Spa at Great Eastern Mall (Ampang). For the list of Beautique member locations, logon to www.cheerful.com.my. For more information, log on to https://www.swissline-cosmetics.com/ or contact Cheerful Beauteepro at 03-2141 9928. Tag and follow Swissline on Facebook and Instagram @Swissline.Skincare for the latest updates on Swissline products.

Hashtags: #SwisslineSkincare #CellShockAgeIntelligence #AugmentedBeauty #YouthBooster #EyeZoneBooster

Swissline Facebook: https://www.facebook.com/Swissline.Skincare/

Swissline Instagram: https://www.instagram.com/swissline.skincare/

Swissline Website: https://www.swissline-cosmetics.com/en/

Swissline Malaysia Website: https://cheerful.com.my/brands/swiss-line/

Swissline Malaysia Youtube:

https://www.youtube.com/watch?v=GeYF3GGgBes&list=PLpmZMcAjoOtmvEFrcATzd860x41SulS0m

Cheerful Beauteepro Facebook: https://www.facebook.com/CheerfulBeauteeproMY/