30 B40 Women Bakers Benefited from This Programme While 300 Other Low Income Families Received the Raya Cookies Through This Initiative

Hada Labo in collaboration with Women of Will (WOW) & Watsons have successfully raised RM50,000 for its month-long ‘We Care Society’ campaign. The campaign, which was launched in conjunction with the Raya celebration earlier in May, was aimed at supporting the underprivileged women with baking skills and confidence to succeed and thrive in their businesses and livelihoods within their communities.

Through the campaign this year, 30 women from selected B40 communities were offered training in baking as a way to upskill them. A total of 40,000 cookies were baked, which were then distributed to 300 families from 3 People’s Housing Projects in the Klang Valley, namely PPR Batu Muda, PPR Pekan Batu and PPR Beringin.

The selected B40 women bakers, who have a household income of less than RM2,500  are currently residing in the Batu Muda People’s Housing Project located in Jalan, Ipoh, Sentul. Rhoto-Mentholatum General Manager Lim Mei Yuen said she is glad that the campaign was a success and she thanked the public for their generous support for Hada Labo in spreading joy and love to the underpriveileged community during the Raya celebration.

Hada Labo’s We Care for Society is one of the brand’s initiatives to look out for one another especially during the Covid-19 pandemic. As one of the leading skincare brands for the past decade, we believe in doing things that matter to make a difference in the lives of those we serve, and this includes supporting the underprivileged women so that they can eventually be financially independent,” said Lim.

The Hada Labo ‘We Care for Society’ was held for the second year as the brand’s commitment and initiative to give back to society. Through the campaign, RM1 from the sales proceed of each Hada Labo lotion products sold at Watsons outlets nationwide were chanelled to the ‘We Care for Society’ fund. Last year, the brand also managed to raise funds for the underprivileged B40women whose livelihoods were impacted by the pandemic.

Meanwhile, WoW Chief Operating Officer Lakshwin Muruga has expressed his gratitude to  Hada Labo for the continuous effort to help the underprivileged women.

“Although we are faced with a new reality that compelled us to keep a distance from one another this year, but we are glad to have received continuous support from Hada Labo.  Not only have we managed to lay a foundation to help the B40 group to achieve financial independence, but through the cookie distribution, we were also able to enliven the mood of the needy,” commented Laskwhin.