NIVEA Cares

The next time you use a NIVEA product, you can rest assured that not only is it good for you, it’s also good for the welfare of women in Malaysia. The brand recently collaborated with FORWARD to spearhead the NIVEA Kejar Kerja Apprenticeship Program to equip underprivileged women with the skills necessary to secure a career in various industries.

Seven apprentices were selected out of 350 girls from five locations living in Projek Perumahan Rakyat (PPR) in Klang Valley and Selangor. These girls are mentored by renowned entrepreneurs such as Chef Adu from The Canteen, Boryeong Mud Facial Spa @ Nu Sentral, Baba Can Cook from Limapulo, Project B, Souka Bakes and NIVEA’s top beauty adviser.

Each apprentice is given a RM250 allowance every week during their 6-week apprenticeship. Upon completion of the programme, they will be channelled for possible job offers.

According to Ng Hock Guan, Country Manager for Beiersdorf Malaysia and Singapore, it was the second time they are partnering with FORWARD and the programme is a long-term one. With 150,000 unemployed women in this country, NIVEA seeks to make an difference in the local communities that need it the most.

“As NIVEA is a well-known brand for women globally, we want to give back to community in an impactful manner. By teaching these girls how to fish, rather than just giving them the fish, we aim to see a positive and significant change to them as well as their families,” he said.