I purchased this product when I first got pregnant and used it religiously throughout the pregnancy. I've been familiar with the Palmer's range for quite a number of years and the first big tick is the scent, that it is sweet and dessert like. The formula is thick but does not leave your skin sticky. The directions recommend application three times a day, but really...who's got time for that. I just stuck to morning and night. In the end, I still got stretch marks (at month 8 when I seriously popped), but realistically I don't think any cream will be the magical cure. I do believe it helped in increasing my skin's elasticity. Now that my baby is born, I'm continuing to use this and will see how it goes in reducing the appearance of stretch marks (one of their claims). I would use this irrespective of pregnancy or not, I think Palmer's do good moisturisers and this is no exception.