As an ACV user for many years now, I try not to clamp myself down with just one brand, especially when I got to know that no two batches are exactly alike in terms of nutrition. However, there are brands that I cease purchasing for various reasons, one of them being the quality of the ACV itself - as a seasoned user, I can tell if it's a good product or if it's not. In regards to this, one taste of this particular ACV caught my attention as you can actually taste the goodness reeking out of it. I have both the filtered as well as the unfiltered in my pantry. The former is what I drink at least twice a day mixed with a glass of water, where else the latter goes into my salads and even some baking recipes that call for ACV. This brand, Alce Nero, is as good as it gets if you're into health and wellness as my family and I are. It's something I wouldn't mind spending my money on.