I've been using this product for years. Its supple and smooth on the skin while at the same time provides great cleansing. I use a decent sized dollop say about 50 cents coin (flat) for use on a face that DOES NOT have makeup on. I then massage it on my face for about 30-60 seconds and wife off with a tissue paper or cloth. If I had make up on I would use twice the amount of cream cleanser or repeat the process twice. This is how much I usually use... I recommend a followup with a gel wash after this cleanser. The end effect is a clean and soft face. Your skin does not pull after cleansing, hence you retain a decent amount of moisture on your face even though you just cleanse. This helps with an ageing in the long run.