This is a cleanser that removes dirt and impurities from your face with absolute effectiveness. The texture is creamy and whitish, and lathers into a bubbly foam. It left my face squeaky clean and a little dry. Good to use when my skin is super oily after a long day at work. I always follow up with proper moisturizing, so it being a little drying is not a big problem for me. A bottle of this lasted me one whole year.