Prudential Assurance Malaysia Berhad (PAMB) was established in Malaysia in 1924. For its 2019 financial year ended 31 December 2019, it achieved RM1.62 billion in new business sales. New business sales include both life insurance sales and takaful contributions. Takaful products distributed by PAMB’s wealth planners and agents are underwritten by Prudential BSN Takaful Berhad.