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Nurturing A Safer Future

Wouldn’t it be wonderful to purchase baby products knowing that they are safe and of great quality? That day will come sooner than we think thanks to Baby Product Association of Malaysia (BPAM).

The association introduced the BPAM code of practice standards to help ensure safer baby products in Malaysia during its 1st anniversary celebration yesterday at The Club, Bukit Utama, Bandar Utama. President of BPAM and a veteran in the industry, Gwei Tze-Co, said, “With the introduction of the BPAM standards, consumers can now be rest assured that the baby products available in the market, offered by the members of BPAM, are safe and secure for the usage of their infants and children, providing a peace of mind to the parents.”

Established in 2016, BPAM, a liaison between the main players in the country, aims to work closely with the Ministry to define and standardise the baby regulations to protect the consumers as well as business players in  the industry.

In line with their tagline “Nurturing Safer Future”, the set of standards that BPAM is introducing is extracted from existing world renowned standards that the industry players are referring in ensuring accuracy and reliability in the baby products industry. One of the references was SAI Global, formerly known as Standards Australia International Limited, a company that makes intelligent risk possible by helping organizations to proactively manage risk to achieve business excellence, growth, sustainability and ultimately, create trust.

BPAM also provides an umbrella of support and specialist services to its members, playing active roles to promote the baby and nursery products in Malaysia, as well as globally.

The cake-cutting ceremony at BPAM’s 1st anniversary celebration

During the 1st anniversary celebration, there were also sharing and insights by Carol Fong from Malaysia Digital Economy Corporation (MDEC) and Ang Kok Gei, a successful hardware store business owner, on how to leverage on e-commerce to grow the business to avoid being eliminated from retail marketplace. Carol Fong from focused on how brick and mortar can benefit from exponential growth of e-commerce.

BPAM’s Vice President, Chan Kien Kuan, President, Gwei Tze-Co and Secretary, Celia Teoh Wan Ching meeting with the media

BPAM also aims to build Malaysia as the hub for baby products in ASEAN, bringing together the baby product retailers, distributors, suppliers, and manufactures into Malaysia to share insights and conduct discussion for the growth of the industry, while helping to promote Malaysia as a MICE (Meetings, Incentives, Conferences & Exhibitions) destination.

Some 200 participating members and attendees were gathered at The Club to witness the first celebration of the Association, held in conjunction with the Battle of the Stars exhibition by the participating members. This is the second trade exhibition apart from the previous Baby Conference done in October 2016. To date, BPAM has close to 30 members with about 100 brands.

Here are some of the baby products offered by several BPAM members:

BabyOrganix Natures First Aid Cream

BabyOrganix believes that nature is the best healer, which is why they only use simple, natural, and high quality ingredients, making this an eco-friendly and organic antiseptic first aid cream. The cream is infused with organic Calendula Oil, a plant-based antioxidant that protects cells from being damaged, heals wounds and gently soothes the skin. This formula contains NO steroids or other harmful chemicals to ensure that your baby is as safe and healthy as can be.

Avent Bottle Natural 

These innovative bottles are created using durable co polyester, a BPA-free material. The bottle comes with a soft, non-slip grip on the sides. The angle of the bottle has been approved by experts to be optimal in reducing air ingestion. Each bottle comes with a ring and cover that gives you convenient storage as well as transport.

Philips Avent Natural Manual Breast Pump

The breast pump has a unique design, so your milk flows directly from your breast into the bottle, even when you are sitting up straight. This means you can sit more comfortably when pumping: no need for you to lean forwards to make sure all your milk ends up in the bottle. Sitting comfortably and being relaxed when pumping naturally helps your milk to flow more easily.


BabyOrganix Naturally Kinder Sanitizing Water

Just like all the other BabyOrganix products, this sanitizing water has been specially formulated with 100% plant based ingredients. The organics content is developed in USA as a revolutionary 100% natural Sanitising Water that kills 99.9% of bacteria, germs, fungus and virus in seconds.


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