Using Vinda Deluxe tissue, celebrated designer, Nurita Harith, created Malaysia’s first-ever tissue wedding gown for a bride’s special day. The bride, Shervyn Chua, has been dating her dream groom Anthony Wong for 11 years. To them, a dream wedding seemed out of reach following a string of personal setbacks. However, their commitment and love for each other caught the attention of new tissue brand Vinda Deluxe, resulting in an unforgettable, heart-warming real-life wedding ceremony signifying the start of their new life together.
The Vinda Deluxe custom-made tissue-wedding gown boasts of interesting silhouettes, consisting of Nurita’s legendary soft layers and drapes to bring together femininity and confidence in her designs.
Strength And Softness
The happy couple
The one-of-a-kind wedding gown brings to life the marriage of strength and softness that is the hallmark of Vinda Deluxe Tissues, and symbolises the many special moments the couple will experience in their lives together, from cleaning up around the house, for personal hygiene, to drying tears of joy on a special day or giving a child the kindest, most comforting touch.
Nurita works on the wedding gown using Vinda Deluxe tissue
“Vinda Deluxe Tissues are amazing – I could not have imagined that it was possible to work with tissue paper the way I did for this dress. The Knitted Fibre Technology really makes a difference; it’s such a perfect match of strength and softness, it was almost as though I was working with fine fabric instead,” said Nurita. “I’m so glad that I was part of this effort to create an unforgettable experience and the first time I’ve ever created a tissue wedding gown. Making one for Shervyn and seeing her so happy and beautiful brings tears to my eyes.”
Shervyn in her Vinda Deluxe tissue wedding gown
As for the lovely bride, Shervyn was almost overcome with joy, saying “This experience is so much more than I could have imagined – it’s a real privilege to be wearing a Vinda Deluxe wedding gown and I can honestly say that no one else will ever have one like mine! Anthony and I are very honoured to have our wedding as part of the Vinda Deluxe launch in Malaysia.”
Even the sweet Flower Girl is wearing her very own Vinda Deluxe tissue dress
The Wedding
Malaysians can catch some teaser snippets about the couple’s life and wedding wish now on the official Vinda Malaysia website, www.vinda.com.my/thewedding. The full video that will show the couple’s journey to their big day will be released on September 13, followed by behind-the-scene footages at the end of September which will allow a look into Nurita’s early sketches right up to Shervyn’s final fitting and finally, the transformation of Vinda Deluxe tissue into a dream wedding gown.
Vinda Deluxe high-quality tissue comes in one colour – pristine white – which makes it very suitable as Shervyn’s wedding gown
Vinda Deluxe tissue is so strong, even the press release was printed on it!
“Here at Vinda Deluxe, our passion is our strength, and we take special care to engineer this into every sheet of tissue we make. I believe the same quality is also important to every good marriage. Shervyn and Anthony have shown us all how strong commitment to our loved ones can help us overcome challenges, and bring us comfort and happiness. Their love story truly inspires us and reflects the ideals of our brand,” said Evelyn Chan, Marketing Director, Vinda Group Southeast Asia.
“Just as every relationship needs to have quality to create a strong foundation, Vinda Deluxe products are made from superior, premium quality materials and imported 100% virgin wood pulp. Together with our signature Knitted Fibre Technology, we are proud to give consumers a tissue that’s not only really strong, but also extra soft and extra absorbent so that it won’t tear when wet, and a single sheet is sufficient to do the job.
“Vinda Deluxe aims to be the leading provider of consumer tissues in the premium category and also to change the mind-set of consumers’ perception towards tissues. This unique tissue wedding gown is only the beginning and we have more to come,” she added.
To experience the strength of Vinda Deluxegrab a pack in select independent grocers and supermarkets nationwide. Consumers can also attempt at making fun, kid-friendly mini tissue wedding dresses at select locations from September 30 onwards.
For more information on Vinda Deluxe Tissues and the campaign activities, visit www.vinda.com.my or follow the Vinda Malaysia Facebook page, www.facebook.com/VindaTissueMalaysia.
