INTRODUCING THE FIRST ‘HARVESTED” SHAMPOO FOR LUXURIOUS HAIR NOW AVAILABLE AT WATSONS

Kuala Lumpur, 5 November 2019 – Our hair is our crowning glory as it is an expression of femininity, health and personality, it is what people notice, at first sight, followed by our smile, which will be all the brighter if we’re feeling good about our hair that day. With Diane Bonheur (“Happiness” in French), you can say “bye-bye” to dry, frizzy and damaged hair forever. Formulated with over 98% organic ingredients for a unique “farm-to-hair” experience, Diane Bonheur worked together with trusted farmers worldwide, carefully handpicked everything, from the soil and seeds to the sources of production, to produce nature’s best in a bottle. It is the first farming shampoo that enriched your hair with “energies” from the earth, through a shampoo made in methods as organic as possible. The good news is that you can now get your hands on these “harvested” shampoo range now at Watsons stores nationwide and Watsons online as well. The new artisanal haircare range of Diane Bonheur is available in Grasse Rose and Orange Flower.

When it comes to shampoo, the more natural the ingredient the better it is for the scalp. Synthetic chemicals have been scientifically been proven to be harmful as it can damage your hair by making it brittle and frizzy. Hence, Diane Bonheur’s haircare range is crafted with 100% plant-derived cleansing ingredients. All Diane Bonheur products are also made from 100% cold-pressed single-origin organic oils, meaning that you can trace the oils used in the products to the small farmlands they were sourced from. The oils used in the haircare range are meticulously crafted by artisans to provide the most luxurious hair washing experience. It also highlights Diane Bonheur’s philosophy in bringing joy and happiness for all those involved in the production of the shampoo.

Constant perming and colouring may get you the perfect hair but it can also cause permanent damage to the hair follicle and lead to serious breakage. However, with Diane Bonheur’s Grasse Rose range, it can revitalise coarse hair by cleansing your locks and nourishing it from deep within. Not only does it make your locks soft to the touch, but it also leaves behind a sweet scent. Formulated with a rare rose, known as Rose De Mai, it can only be harvested in May each year in Grasse, France, which is also widely known as the cradle of perfumery. The Rose De Mai only blooms once a year for a maximum of three weeks and only one drop of essential oil can be extracted from 300 flowers. It produces a sweet and mellow scent with light notes of honey, making it a sensuous scent that has captivated people for decades. The Rose De Mai is also the reason why the iconic Chanel no.5 remains as the most famous fragrance through the decades as it is the key ingredient in the fragrance.

To achieve the glossy locks of your dreams, Diane Bonheur’s Orange Flower range can minimize frizziness caused by dryness. Its craft shampoo and treatment set enables to tame frizziness and restore the health of your strands within a wash, giving you an instant shine to your locks! Formulated with the fragrance of an orange flower, also known as Neroli, it gives your hair a refreshing harmony of citrus scents that lingers on your hair throughout the day.

“At Watsons Malaysia, we aim to inspire our shoppers to do good and feel great in the communities that we are part of. Be it in the workplace, marketplace, environment or community at large, we are always innovating to look for better solutions to optimise our processes to ensure that they are delivering the greatest good for the greatest number. Just like Diane Bonheur, who has been constantly committed to their philosophy of “farm-to-hair” in creating a happy connection between farmlands, manufacturers, Mother Nature and their customers. Diane Bonheur is a shampoo born for happiness and each step of the production process, from ingredients and transportation to reach the end-user, is always about making everyone and Mother Nature happy. It is the way of Diane Bonheur which I wish to inspire everyone as the happiness of the world will lead to our own happiness,” said Caryn Loh, Managing Director of Watsons Malaysia.

The new range of Diane Bonheur haircare products is available exclusively at Watsons stores nationwide or at the Watsons online store at www.watsons.com.my

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About A.S. Watson Group

Established in Hong Kong in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer operating 15,000 stores under 12 retail brands in 25 markets, with over 140,000 employees worldwide. For the fiscal year 2018, A.S. Watson Group recorded revenue of US$ 21.5 billion. Every year, we have 5.2 billion shoppers in stores and online.

A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has five core businesses ‐ ports and related services, retail, infrastructure, energy and telecommunications in over 50 countries.

Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands. You may also stay in touch with us via our digital presence (e-commerce, social media, mobile app & more); more details are at http://www.aswatson.com/our-customers/digitalasw/

About Watsons Malaysia

Watsons Malaysia currently operates more than 500 Watsons stores in the country.

Watsons continues to set the standards in the health, wellness and beauty market, providing personalized advice and counselling in health, beauty and personal care on top of its market-leading product ranges, making customers LOOK GOOD, FEEL GREAT every day. Since 2009, Watsons has been the No.1 pharmacy/drugstore brand in the Asia Pacific for the 10th year running*. Watsons is the flagship health and beauty brand of A.S. Watson Group. *Campaign Asia-Pacific / Nielsen “Asia’s Top 1000 Brands online study of over 6,000 respondents across 13 markets in Asia Pacific region”.