Dulux embraces the sweet life with “Spiced Honey” as Colour of the Year 2019
Kuala Lumpur, 27 November 2018 – Spiced Honey (also known as Creme Brulee 00YY 26/220) has today been unveiled by AkzoNobel’s Dulux brand as the Colour of the Year for 2019 (COTY19), following expert research into global trends, insights and consumer behaviours. Perfectly capturing this year’s theme, “let the light in”, the warm amber tone is versatile and contemporary, and complements a wide variety of life and interior styles. It expresses the new sense of optimism felt throughout our global trend research.
“Our colours begin their journey at the Global Aesthetic Center, which has been responsible for trend analysis, colour research, colour design and art direction at AkzoNobel for over 25 years,” explained Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Center. “Today’s reveal of Spiced Honey is another milestone in empowering our consumers worldwide to choose paint colours with absolute confidence.”
Top design professionals from all over the world are invited each year to come together to capture the mood of the moment. “Last year, many of us were left unsettled by global events, so we closed our doors to retreat and regroup,” continued Heleen van Gent. “Now we feel ready to open our windows and let the light in. Our trend research shows that people around the world are experiencing a renewed sense of energy, optimism and purpose. We want to reach out, engage with others and to make things better. Spiced Honey reflects those desires – it’s a colour that can be calming or nourishing, stimulating and energizing, depending on the light and colours surrounding it.
Now in its 16th year, AkzoNobel’s Dulux Colour of the Year is selected annually to help consumers make colour and design choices with more confidence, providing support on all steps from inspiration through visualization, product choice and application. Consumers can use various tools and innovative digital solution such as the Dulux Visualiser.
“At AkzoNobel, we pride ourselves in enabling our consumer to make confident choices in colours selection by providing them information based on the latest colour trends and interior themes. Our team work year-round to translate our ideas into beautiful colour palettes and products that meet our consumers’ expectations. With AkzoNobel’s innovative digital tool, consumers would be able to experience the impact of colours through their screens – allowing them to make decisions optimistically,” added, Oscar Wezenbeek , Managing Director of AkzoNobel Decorative Paints South East & South Asia, Middle East.
Under the umbrella of Colour of the Year, Spiced Honey inspires four harmonious colour palettes themed warm neutrals, soft pastels, intense pigments, and bold bright palette. Each theme is inspired by the varied tones and remarkable properties of honey – natural, timeless and enduring, protective, rejuvenating, and healing –palettes are also forecasted to be seen on the rise of fashion, architecture and design.