AN EVOLVED LEGACY, A REFRESHING THREE LEGS EMBLEM
This month, the Wen Ken Group, founder of the time-honoured Three Legs Brand, is unveiling a rebranded identity for one of Asia’s most recognisable icons – The Three Legs Emblem.
The rejuvenated emblem represents Wen Ken’s steady expansion in the provision of trusted and quality health-related products to the international market, beginning from its humble beginnings in the region, including Singapore, Malaysia, Indonesia and Brunei Darussalam – countries where Wen Ken has already achieved a high penetration rate.
Since its establishment in 1937, the Wen Ken Group has grown to become one of the most respected providers of alternative health and wellness solutions in the region. The Group has set up one of the largest GMP-certified Over-the-counter (OTC) and Traditional Medicine (TM) manufacturing plant in South East Asia, established an ISO-accredited laboratory, built its team of pharmacists and food technologists, and expanded its business portfolio. The Wen Ken Group has taken great strides to streamline its internal processes. It has also invested heavily in product research and development, project management and information technology.
In 2017, the Wen Ken Group commemorated the 80th anniversary of its establishment. The values of Gratitude, Trustworthiness and Empathy now define the purpose of the Group’s existence as it progresses towards the next 80 years and beyond, forming a solid foundation upon which pioneering work is carried out to create new and innovative health products. Refined from the original three-legged symbol, the three-tone three-dimensional silhouette of the new Three Legs Emblem seamlessly ties together the three core values of Gratitude, Trustworthiness and Empathy, while evoking themes of swiftness and zestfulness. The three connecting swooshes, which form the overarching outer swirl, indicate the way the Group forges ahead with these guiding values at the core of its actions.
The Three Legs Emblem of Wen Ken Group was redesigned to reflect the successful transformation of the organisation, as well as its unwavering commitment towards innovation whilst always putting the needs of the people it serves first. This emblem is the embodiment of the people at Wen Ken – who endeavour to conduct themselves by such values, even as they power the Group towards progression and innovation. By removing the complex details, the Three Legs Emblem is modern and relevant to today’s audiences while still imparting a timeless seal of approval.
COOLTOPIA: COOLING WATER WITH A FRUITY TWIST
In line with its organisational transformation, the Wen Ken Group is focused on providing customer-centric health care products to the marketplace. It does this by continuously developing and expanding its product offering to cater to the present day needs of its customers, such as the introduction of Cooltopia Cooling Water. Cooltopia is a product extension of Wen Ken’s classic Three Legs Cooling Water.
Cooltopia serves to reduce body heatiness and to quench thirst. This fruity beverage forms part of the range of functional cooling water under the Three Legs Brand. As a heritage brand, Three Legs has over 80 years of experience in the manufacture of cooling water.
Cooltopia brings you the best of both worlds, improving health whilst delivering a fruity refreshing sensation. It incorporates the cooling function*, contains no preservative, and comes in two exciting flavours: Luscious Lychee and Juicy Guava. It comes in a convenient 320ml bottle that provides cool relief during the day.
Cooltopia is a refreshing and fruity functional beverage. Whether you are exercising or eating, Cooltopia makes it the quintessential coolicious cooling remedy to help refresh your mind and body. Designed with a light and easy grip, you can conveniently carry Cooltopia with you everywhere. It is available in all leading Pharmacies, Chinese Medical Halls, Convenience Stores, Supermarkets, Hypermarkets and Petrol Marts.
*Three Legs Cooling Water products contain naturally-occurring Gypsum Fibrosum, a supplement to relieve body heatiness and keep our body systems properly balanced; modern clinical research have shown that the use of raw Gypsum Fibrosum purges excessive heat out of human bodies and helps to restore the balance of yin and yang (cold and heat) within the body. The study has been journalised in the Chinese Pharmacopoeia.