AEON Introduces Sucrée Amor: A New Delight for Dessert Lovers

Kuala Lumpur, 20 May 2024 – AEON is happy to announce the launch of Sucrée Amor, a new brand offering a wide variety of delectable desserts. This French-inspired range, translating to “the endearment of sweetness,” features an exquisite selection of delicate macarons, moist sliced cakes, creamy puddings, and more.

The launch event for Sucrée Amor was held at AEON Mid Valley, Kuala Lumpur, on 16^th May. The vibrant celebration featured a captivating magician and a masquerade theme, delighting customers and influencers alike.

Azidah Alimuddin, Head of Retail Delicatessen, Bakery & Food Processing Centre at AEON, said, “Sucrée Amor is a product we developed to cater to dessert lovers. The secret to our beautiful sugary treats lies in our technique and the use of high-quality ingredients, which create stunning looks with the perfect combination of flavour and texture.”

“Our mission is to bring joy and satisfaction to our customers through our innovative and delicious dessert offerings. We are confident that Sucrée Amor will become a valued addition to AEON Delicatessen, further enhancing our reputation for providing fresh and high-quality food. The Delicatessen at AEON Store meets the growing demand for ready-to-eat meals, offering a wide range of specialty food choices, from sushi and bento to roast chicken, desserts, hot snacks, and healthy drinks. All dishes served at the Delicatessen are certified halal and freshly prepared on an hourly and daily basis.” Azidah added.

AEON Delicatessen is continuously expanding its reach by introducing diverse new products. To meet the increasing demand for quality and affordability, AEON has refreshed its Delicatessen brand image and broadened its product range.

Currently, AEON Delicatessen features four brands: Coco Café, a cosy kopitiam-style eatery with a warm ambience; La Boheme, offering an array of oven-fresh breads, pastries, and puddings; La Boheme Coffee, known for its unique blend of beans from Brazil Cerrado, Colombia Huila, and Indonesia Sumatra; and the newly introduced Sucrée Amor. Visit any AEON store to indulge in these delightful treats and satisfy your sweet tooth.