AVON Anew 360° White Illuminating Cleanser is formulated with 3 patent / patent-pending ingredients to eliminate melanin instantly and carries out whitening effect deep into the dermal layer continuously. Clintonia Borealis Root extract inhibits melanin production, while patented Zinc-Yeast with Vitamin C directly suppresses melanin production by melanocytes.AVON Anew 360° White Illuminating Cleanser features Chlorophyll dissolvent technology which rapidly dissolves accumulated melanin and keratinized cells. The milky texture with delicate foam thoroughly washes off impurities and excess oil. This Cleanser not only inhibits melanin, but also addresses different skin discoloration issues. Skin looks illuminated and radiating from within.