Description: Description What it is: A long-wear, high-pigment liquid lipstick with a smooth, matte finish and all-day, lightweight comfort. What it does: Now in 42 creamy shades, this breakthrough liquid lipstick gives lips long-lasting wear and high-pigment colour. Its creamy, colour-rich…

Description: Description What it is: A lip liner that combines extreme long wear and weightless colour, in 30 shades matched to Kat Von D’s iconic lipsticks. What it does: At last, a lip liner in a boundary-breaking spectrum of 30 shades,…

Description: Description What it is: A new, limited-edition Everlasting Glimmer Veil Liquid Lipstick in “Gold Skool”, a metallic gold shade specially created in honour of Kat Von D Beauty’s 10-Year Anniversary. What it does: Create gold-leafed lip looks with Everlasting Glimmer…

Description: Description What it is: A long-wear, waterproof brow pomade that delivers bold brows with a high-impact, budge-proof look. What it does: The power to craft any brow imaginable is finally a reality. 24-Hour Super Brow is your secret weapon for…

Description: Description What it is: A synthetic brow brush with a firm angled edge designed for high-performance pomades, such as 24-Hour Super Brow Long-wear Pomade. What it does: Designed for high-pigment pomades and creams, #70 Brow Brush features high-quality synthetic bristles…

Description: Description What it is: A long-wear, waterproof brow pencil with a super-precise tip for a microblade look you control. What it does: This eyebrow pencil allows you to create your dream brow shape with unprecedented control. Its super-precise elliptical tip…

Description: Description What it is: A long-wear, waterproof brow powder infused with light-catching 3D pigments for realistic dimension and volume. What it does: For perfectly full and balanced brows, Brow Struck Dimension Powder instantly fills in and evens out your shape…

Description:   Description What it is: An ultra-rich, felt-tipped liquid pen eyeliner for up to 24 hours of instant drama and effortless, bold definition. What it does: Flaunt a killer line every time with Ink Liner. The innovative, no-fray marker tip…

Description: Description What it is: A liquid eyeliner with an innovative brush tip for effortless, precise application. What it does: Achieve eye perfection with this high-pigment, waterproof liner that stays put all day for a fade-, melt-, crack-, and run-resistant finish.…

Description: Description What it is: A hydrating, water-based primer that’s specially designed for long-wear foundations. What it does: Lock-It Hydrating Primer is an ultra-hydrating, water-based formula that preps your skin for perfect long-wear foundation application and comfortable all-day wear. Formulated with…