Description: Description What it is: Clinically shown to increase lash volume, It Cosmetic’s best-selling mascara utilizes proprietary technology to infuse lashes with enhancing and conditioning ingredients. Developed with leading plastic surgeons, the innovative brush design defines each lash and holds curl,…

Description: Description What it is: A product that gets to the “root” of the lashes for full lash potential. To finally give woman a simple solution to getting the “Tightline” effect using a black lash primer. To give woman an ultra…

Description: Description What it is: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eyeshadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl…

Description: Description What it is: 12 hour, all day waterproof, clinically-shown lash loving, anti-aging crème gel eyeliner. To finally give women a formula designed to nourish lashes, while treating the delicate eye area with No Tug® technology. What it does: Clinically…

Description: Description What it is: Brow Power® Perfectors are your brow fill-in powder, clinically-shown waterproof automatic brow pencil, brow taming gel, brow conditioning treatment and brow brush all in one! This is the newest member of the award winning, Brow Power®…

Description: Description What it is: Build-A-Brow is your all-in-one to create, shape and define your eyebrows. What it does: It’s waterproof, budge-proof formula builds, tames and fills. The longwear stain uses cutting edge technology and brow-enhancing ingredients to coat every hair…

Description: Desccription What it is: Developed with plastic surgeons, the foremost experts in facial symmetry, Brow Power Super Skinny® revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of…

Description: Description What it is: An award-winning Anti-Aging, full coverage treatment concealer that delivers highly pigmented natural-looking perfect coverage. Bye Bye Under Eye® uses Anti-Aging technology to help treat the appearance of lines, wrinkles and discolouration, conceal dark circles, age spots…

Description: Description What it is: Eyelift in a Tube is the award-winning Bye Bye Under Eye® Concealer & Hello Light™ Liquid Brightener in a dual-ended wand, giving you the full coverage anti-aging concealer (that can also be worn as a foundation)…

Description: Description What it is: Award-winning Bye Bye Pores® Silk HD Anti-Aging Micro-Powder is infused with collagen, vitamin K and pure silk for a perfect, poreless, airbrushed finish. It absorbs oil and shine, and blurs away the look of pores, without…