Nestlé Ice Cream recently launched MAT KOOL FruityBug, a ladybird-shaped twin stick ice cream crafted for sharing. The launch event was part of the MAT KOOL® FruityBug Roadshow at Mydin Mall, USJ1.
MAT KOOL®, one of the most popular kids range ice cream brands in Malaysia, has always been dedicated to instil fun and excitement into its products by offering delicious combinations of flavours in creative forms of frozen treats. After the success of the first sharing stick ice cream – MAT KOOL® Butterfly, MAT KOOL® introduced its second sharing stick ice cream in refreshing flavours of strawberry and pineapple.
Made with plant-based colouring, MAT KOOL® FruityBug’s sweet blend of taste will bring a delectable delight to consumers’ senses. This underscores the brand’s commitment to provide quality products and unique ice cream experiences to its loyal consumers. “At Nestlé Ice Cream, we strive to constantly update our portfolio with a range of icy confections to delight people of all ages. We want to keep inspiring people with unique ice cream moments, by
continuously introducing innovative new variations,” said Teo Heng Keat, Business Executive Officer at Nestlé Ice Cream. “With that in mind, we launched MAT KOOL® FruityBug to spark fun, cherishable moments and bring smiles to families and friends,” added Teo.
The launch was officiated by Teo and Siva Prakash, Mydin’s Head of Sales & Merchandising. It was kicked-off with the introduction to MAT KOOL® FruityBug’s brand new television commercial, which showcased a fun-filled imaginative journey of snapping & sharing the MAT KOOL® FruityBug ice cream with friends.
During the launch, guests were treated to fun and enjoyable games which encouraged teamwork and to embrace the joys of sharing. The fun did not stop as MAT KOOL® himself made a special appearance to the delight of the crowd.
The launch was also held in conjunction with Mydin’s 60 th anniversary, and customers also had the opportunity to enjoy exciting activities and promotions for MAT KOOL® FruityBug at Mydin Mall, USJ that weekend. Lucky winners walked home with MAT KOOL® FruityBug and limited edition MAT KOOL® cooler bags. The MAT KOOL® FruityBug roadshow is happening nationwide from all of September until mid-October .
MAT KOOL® FruityBug ice cream is now available in stores and e-commerce platform 11street (www.11street.my) at the recommended retail price of RM 1.90. For more details on MAT KOOL®’s new ice cream visit Nestlé’s website at http://www.nestle.com.my or Nestlé’s Malaysia Facebook page at https://www.facebook.com/Nestle.Malaysia.
