The new Anlene HeartPlus™ was launched recently at Nexus, Bangsar South to warm reception. Formulated to care for the heart, the new formulation features HeartMax™ with nutrients that benefit from Plant Sterols, which helps to reduce cholesterol, Omega 3 (DHA & EPA) to reduce fats in the blood, and Potassium to help maintain normal blood pressure and MoveMax™ to support bones, joints, muscles to help support ease of movement.
At the event, Anlene® and its ambassador Dato’ Sheila Majid jointly calls out to Malaysians to care for their hearts by watching their 3 Highs which are high cholesterol, high blood pressure and high blood sugar. The call was made at the launch of Anlene HEART-PLUS™, a new milk powder formulated to care for the heart on the back of worrying Malaysian health statistics.
According to Dr. Chee Kok Han, professor and cardiology consultant at Hospital Universiti Malaya, high cholesterol, high blood pressure and high blood sugar, collectively known as the 3 Highs, are main risk factors to non-communicable diseases, which accounts for an estimated 73% of total deaths in Malaysia. Cardiovascular diseases including heart attacks and strokes are the biggest contributor of non-communicable diseases.
Sharing heart health tips at the product launch, Dr. Chee alerted: “Nearly one in every two Malaysian adults has high blood cholesterol; nearly one in every three has high blood pressure; one in every six has Type 2 diabetes; and nearly one in four heart attack patients are below 50 years old”.
“So it is pressing for adults to be more aware of and control their 3 Highs through their healthy dietary and lifestyle habits to achieve better heart health,” he added.
Karen Ong, Marketing Director of Fonterra Brands Malaysia said understanding consumers’ healthy living needs has driven the company to innovate the latest heart-caring formulation and to initiate campaigns that raise awareness of heart health.
“At Fonterra, we’re focused on making great dairy products that not only taste good but support the improved health and wellbeing of people. In line with this, our development efforts in recent years has resulted in Anlene® moving beyond nutrition for bone. Starting last year, we have included MoveMax™ in Anlene®’s formulation to support not just bones, but also the joints and muscles and to help support ease of movement. This year, our new product Anlene HeartPlus™ features both MoveMax™ and HeartMax™, which is a combination of nutrients that cares for the heart while supporting movement,” she added.
Dato’ Sheila Majid, Malaysia’s beloved jazz queen and Anlene’s Ambassador talking about the two loves in her life, Sheila exclaimed: “It is not easy to continue to stay active after 32 years in the music industry and to keep up with my family, especially my two school-going age and active daughters. To do what I love, I have to stay physically active and eat healthily for my overall health and well-being.”
“So I urge Malaysians, young and old to start taking care of their hearts and control the 3 Highs. Exercise regularly, eat a balanced diet and drink two glasses of Anlene HEART-PLUS™ daily, and you can continue to do what you love!” she said.
A milk toast during the launch for a better heart health by watching their 3 Highs which are high cholesterol, high blood pressure and high blood sugar. (L-R) Claire Koo (Marketing Manager of Anlene Malaysia), Pn. Megawati (New Product Development, Science & Regulatory Affairs Director of Fonterra Brands Malaysia), Mr. Jose Miguel Porraz (Managing Director of Fonterra Brands Malaysia and Singapore), Dato’ Sheila Majid (Anlene’s Ambassador) and Karen Ong (Marketing Director of Fonterra Brands Malaysia)
