I've been using this for about a year and a half and I love it!! I've used about a dozen other brands (at least) in between but I keep coming back to this. As far as Im concerned its the best bang for your buck compared to other organic diaper ointments. I am not a big fan of zinc oxide products so this is a perfect product if you're like me, the consistency is thick so a little goes a long way. I would definitely recommend this to everybody.