NONGSHIM Malaysia TikTok Shop Officially Launches!

  • Salju Di Busan is a 9-episode K-drama series premiering exclusively on TikTok.
  • NONGSHIM Malaysia introduces its official TikTok Shop, enhancing fans’ engagement and shopping experience.

Main image: (From left) NONGSHIM Malaysia Ambassador Khai Bahar, Mr. Antonio Jo – Executive VP International Business of NONGSHIM Korea, Mr. Jermyn Yee – Cluster Lead Director of TikTok Shop, Ms. Lina Tan – Founder of Red Communications, and NONGSHIM Malaysia Ambassador Wany Hasrita, at the NONGSHIM Media Launch event.

NONGSHIM SHIN Ramyun, Korea’s No. 1 instant noodle brand, proudly presents Salju Di Busan, Malaysia’s TikTok-exclusive K-drama. Headlined by NONGSHIM Malaysia’s brand ambassadors, Khai Bahar and Wany Hasrita, the groundbreaking series is produced by the award-winning Red Communications.

(From left) Mr. YunHo Lee – International Sales Team Assistant Manager of NONGSHIM Korea, Mr. MinSuk Kwon – International Sales Team Manager of NONGSHIM Korea, NONGSHIM Malaysia Ambassador Khai Bahar, Mr. Benny Tan – Managing Director of GBA Corporation Sdn. Bhd., Mr. Antonio Jo – Executive VP International Business of NONGSHIM Korea, Mr. Jermyn Yee – Cluster Lead Director of TikTok Shop, NONGSHIM Malaysia Ambassador Wany Hasrita, Mr. Mohan Alagappar – General Manager of GBA Corporation Sdn. Bhd., Ms. Melissa Tan – Deputy General Manager of GBA Corporation Sdn. Bhd., Ms. Foo Siew Kheng – Business Development Manager of GBA Corporation Sdn. Bhd., and Ms. Ho Yew Wai – Product Manager of GBA Corporation Sdn. Bhd. at the NONGSHIM Media Launch event.

To further enhance the fan experience, NONGSHIM Malaysia has launched its official TikTok Shop: https://vt.tiktok.com/ZS6o28Yes/?page=TikTokShop, offering a seamless shopping journey that integrates entertainment with convenience. Timed perfectly for Ramadan, this initiative celebrates Malaysians’ deep-rooted love for Korean dramas and their enthusiasm for authentic Korean ramyun. Salju Di Busan captures the essence of this cultural fusion, blending a uniquely Malaysian-Korean narrative set against the breathtaking backdrop of Korea, with storytelling delivered in Bahasa Melayu.

Mr. Antonio Jo – Executive VP International Business of NONGSHIM Korea during the unveiling of the new NONGSHIM SHIN Ramyun Toomba.

“We are thrilled to unite Malaysians’ love for Korean culture with their passion for engaging content through Salju Di Busan,” said Antonio Jo, Executive Vice President of International Business, NONGSHIM Korea. “Our collaboration with TikTok allows us to offer an immersive, cross-cultural experience—bringing the bold flavors of NONGSHIM to life through the creativity of short-form storytelling. The launch of our TikTok Shop further strengthens our connection with fans, making their journey with us even more seamless and enjoyable.”

The new NONGSHIM SHIN Ramyun Toomba.

Guests enjoying various NONGSHIM SHIN Ramyun products at the NONGSHIM Media Launch event.

Echoing this sentiment, Zason Wu, Country Head of TikTok Malaysia, shared, “TikTok has grown into one of Malaysia’s leading entertainment platforms, empowering users with creative expression and storytelling. We are delighted to have Salju di Busan and NONGSHIM Malaysia TikTok shop on our platform”

Lina Tan, Founder of Red Communications, reflected on the significance of this production, stating, “Salju Di Busan is a pioneering 9-episode short-form drama that marks a creative milestone for us. Drawing from 25 years of filmmaking experience, we’ve embraced the future of entertainment, crafting content that resonates with today’s audiences. Short-form storytelling is not just a trend—it’s the way Malaysians, and audiences across the region, are engaging with entertainment.”

Synopsis: Salju Di Busan

Salju Di Busan follows the journey of Hanna, a fiery mukbang influencer who unexpectedly loses to Omar, an underdog contestant in the NONGSHIM Spicy Ramyun Challenge regional round. Omar’s surprise victory earns him a spot in the grand finals in Busan, leaving Hanna suspicious of his newfound spice tolerance. The story unfolds as she gains something far more meaningful—friendship, sportsmanship, and an unforgettable snowfall in Busan.

Salju Di Busan is complemented by its heartfelt original soundtrack, Makan Cintaku, a soulful duet by Khai Bahar and Wany Hasrita, perfectly capturing the emotional depth of the series.

Catch the Drama, Shop the Experience

Don’t miss the highly anticipated Salju Di Busan, streaming exclusively on NONGSHIM Malaysia’s TikTok account from 3rd March 2025. Explore the NONGSHIM Malaysia TikTok Shop for exclusive deals and products designed to enhance your experience.

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