Description: Description What it is: A long lasting, highly pigmented natural eye pencil. What it does: Natural Definition Eye Pencil is filled with soothing natural oils, waxes, and Chamomile extract to protect the delicate eye area. It glides on smoothly, blends…

Description: Description What it is: This is a must-have foundation. What it does: Sheer, buildable, moisturising liquid foundation in a range of 10 flexible shades. Liquid Silk Foundation pairs perfectly with our 10 shades of Cream Concealer for easy matching and…

Description: Description What it is: A perfectly arched, makeup artist-approved eyelash curler with rubber padding to cushion the lashes and protect against breakage. What it does: Creates gorgeous and long-lasting curl and definition from the inner to outer corners of the…

Description: Description What it is: This is a must-have foundation. What it does: Sheer, buildable, moisturising liquid foundation in a range of 10 flexible shades. Liquid Silk Foundation pairs perfectly with our 10 shades of Cream Concealer for easy matching and…

Description: Description What it is: Alima Pure Luminous Shimmer Eyeshadow is a mineral product best suited for your smooth blending needs. Achieve that beautiful, subtle look by using as shimmer liner and highlighter as well! What it does: It helps to…

Description: Description What it is: Radiant Finishing Powder is a fusion of highlighter and finishing powder. What it does: Brightens the skin and creates natural luminosity. Use it all over for a luminous, dewy, glow, or layer on cheeks and eyes…

Description: Dscription What it is: Pearluster Eyeshadows are luminous pigment powders that can be applied dry for that subtle iridescent finish, or wet for a more intense, metallic colour. Use them as eyeshadows, mineral eyeliners or highlighters to enhance the rest…

Description: What it is: Alima Pure’s colour Balancing Powders enhance and brighten your complexion while minimizing discolouration and redness. Apply a sheer layer beneath your foundation to hide imperfections. What it does: It enhances and brightens your complexion while minimizing discolouration…

Description: Description What it is: These creamy pressed eyeshadow powders provide bold colour payoff in a range of vivid shades while hydrating and restoring the skin. What it does: Their nutrient-rich formulas—enriched with hydrating avocado oil and collagen-stimulating jojoba oil—blend easily…

Description: Description What it is: Think of it as the essential little black dress. Alima Pure’s Satin Matte Eyeshadow sets off your grey flannel suit by day and enhances that slinky black number at night. Simply put, “you look fabulous” thanks…