Description: Description What it is: A product that gets to the “root” of the lashes for full lash potential. To finally give woman a simple solution to getting the “Tightline” effect using a black lash primer. To give woman an ultra…

Description: Description What it is: Clinically shown to increase lash volume, It Cosmetic’s best-selling mascara utilizes proprietary technology to infuse lashes with enhancing and conditioning ingredients. Developed with leading plastic surgeons, the innovative brush design defines each lash and holds curl,…

Description: Description What it is: A unique mascara in either a defining or volumising formula. What it does: Created with rich mineral pigments and certified organic oils, butters, and waxes, these mascaras will instantly add life to your lashes. Separate and…