Want the London look? Rimmel London introduces new shades of Match Perfection Foundation. The 25 shades are classified by skin tone: very light, light, medium and dark to make it easier for you to find your perfect shade. Using smart-tone technology, it combines finely dispersed pigments that create natural-looking shades, and ingredients in the formula that enable it to blend seamlessly with skin. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London Look.