What it is:

This easy-to-use eyeshadow produces effortlessly beautiful results thanks to the texture which blends so smoothly across the eyelid.

With highly-pigmented colours and a waterproof quality, this Allure Best of Beauty winner delivers intense colour payoff sans the smudging and transferring so you can add colour and character to your eyes

What it does:

It has a retractable twist-up mechanism for quick and fool-proof application, and comes with a sharpener for convenient touchups and it is formulated with silica for a blendable texture for easy application