L’Oreal Paris Color Riche Gold Obsession delivers intense moisture while providing a velvet matte finish. It’s unique formula contains Jojoba oil for unrivaled moisture and comfort along with matte gel technology to create an intense matte look. A global beauty care brand, L’Oreal Paris believes in the essence of helping every woman embrace her unique beauty while reinforcing her innate sense of self-worth with their internationally renowned, diversive products. The brand has wide range of affordable luxury, high-quality products in categories like skin care, hair care, hair color and makeup.