I really really love this Lancôme Advanced Génifique Youth Activating Serum because this powerful anti-aging serum works to improve skin's key signs of youth - radiance, elasticity, firmness, skin tone, and smoothness with visible results in just 7 days as it claimed. I like the shape of this black gradient bottle, which makes it easy to take in hand. This bottle is elegant (like all Lancôme products) which features an exclusive self-loading dropper for the perfect dosage of serum with every application. The 30ml format can easily fit in the suitcase. The texture is liquid, fluid and very light. The application is very nice because it penetrates quickly without leaving a greasy film on my skin with no irritation at all and I can wear makeup immediately. As for the scent, it's a sweet scent that disappears on application. I like it because it's not too strong. After using this serum for several weeks, my skin is visibly more plumped and hydrated. This serum makes my skin silky without greasing my skin. My skin has visibly changed because I have a much brighter complexion and my skin is smoother and softer. My skin looks younger and I feel that small wrinkles disappear. Even my husband complimented how nice my skin looked! He usually notice the changes on my face. I am so happy to hear that. You can actually see a difference of the plumping effect after using this serum periodically. It helps dry skin as well. As for a tip, press the serum into your face rather than wiping it all over. Pressing helps the product penetrate the skin better. I was so impressed and relief that I purchased a larger bottle and have integrated Genifique into my skincare routine, mostly to use as my day and night serum. I think it's an excellent value for money. This format is hyper-economical. I use it every day and yet I will have it for 2-3 months. I advise you to apply it in the morning and evening, after cleaning your skin and before the day cream. Moreover, this serum is designed for every woman, all skin types, and multiple ethnicities. How cool is that! Although this serum is a bit pricey, but believe me, every drop of this serum is worth it! No wonder it's the no.1 serum in Asia!