Description

What it is:

Clinically shown to increase lash volume, It Cosmetic’s best-selling mascara utilizes proprietary technology to infuse lashes with enhancing and conditioning ingredients. Developed with leading plastic surgeons, the innovative brush design defines each lash and holds curl, while its blackest black formula lasts all day without flaking or fading.

What it does:

• Volumizing.
• Conditioning and hydrating lash primer.
• Eyelash tint.
• Comb/curler.
• Designed to reach every lash.
• Paraben free, fragrance-free, phthalate-free and sulfate-free.