I bought this blush for the second time last August, having had my first one a good two years before it ran out. It lasted ages and it's very highly pigmented even after months of use. With a decent facial primer it lasts all day, maybe with a second application in the middle of the day every so often. It comes in really pretty colours and I just happened to choose Coral so I have stuck with it. The packaging is okay but the Body Shop logo has already worn off which makes it look a bit cheap... It still closes and opens really well though so I can't complain too much! The little highlighter part really adds a glow to your skin!