Thermos 115th Anniversary Pop-up Store Fact Sheet

Event Title: Thermos 115th Anniversary Pop-up Store

Venue: North Palm, Ground Floor, The Gardens Mall

Date: 11th – 20th November 2019

Time: 10am – 10pm

Objective: 

• With 115 years of unsurpassed commitment to quality, to celebrate this amazing journey together with Thermos fans for the continuous support throughout the years.
• Introduce and share brand’s historical milestones and educate on brand’s constant innovation through a journey of time travel.

Key Highlights: 

• Thermos 1st Pop-Up store in Malaysia, exhibits the historical milestones since 1904
• Vintage designed booth to frame and experience the significant old times.

1. Thermos Mobile Car – 1909, The Thermos bottle shaped THERMOSMOBILE toured every city and into the streets across America to convey the brand promise and persistence of Thermos products in keeping the contents cool or hot.

2. Iconic Collection Panels – Display of the Thermos classic historical visuals and old Thermos products collection that portrays the integration of Thermos products into every household and lifestyle.

3. World’s First Tunnel – As leader in vacuum ware and insulated products, an array of Thermos world’s 1st product inventions in the industry throughout the years with comparison to the modern designs in the 21st century through constant innovation, technology integration and fundamental customer insights. As the leader in Vacuum Insulation Technology, Thermos marked history with numerous inventions with constant innovation throughout time.

World’s first:

1904 – Glass Vacuum flask

1978 – Stainless Steel Flask

1989 – Shuttle Chef

1998 – Sport Bottle

4. Wall of Fame – Exhibit of Thermos products, awards and achievements. A time where there is a Thermos in every home.

7. Interactive game – Guess the Celsius – An interactive guessing game that reinforces the quality assurance that we always persist in developing the high-quality product to deliver a pleasant user-experience. Also, to educate on retaining the temperature even after a period of time. Audience may participate in this game with a token to takeaway.
8. Product highlights: A special range of products with exclusive promotions will be offered to the consumers during this 10-day event only. May check them out at our Thermos Experience Shop at the Gardens, Level 2.
9. Thermos Limited Edition Touch ‘n Go Card – Exclusive vintage design in celebration with Thermos 115th Anniversary for customers who purchase from Thermos Experience Shop! Limited to 115 units only.

Background information: 

115 Years of Remarkable Journey 

Thermos invented the first vacuum bottle over 115 years ago and has continued to pioneer innovation and style in insulated products. Unsurpassed commitment to quality and design has consistently exceeded customers’ expectations throughout the years.

This year, Thermos is celebrating its 115th Anniversary to mark the remarkable journey with the milestones we have achieved. In conjunction with this meaningful campaign, we have planned a series of celebration and activities to shout out our gratitude to our fans and customers who have journeyed with us till today.

Since 1904, Thermos brand is the world’s leading dedicated manufacturer and the pioneer in developing innovative vacuum-insulated products that provides a more comfortable, enjoyable eating and drinking experience for people on the go. Thermos integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of ‘keep hot, keep cool’. With its revolutionary and first thermal cooker, Shuttle Chef series, lightweight and trendy vacuum flask, Thermos has made every effort to provide top-quality product while complying to all strict food safety standards.