Turning a familiar “no” into an invitation for children to imagine, create, and play without limits.

What if the one rule parents have always taught their children could be broken—in the name of creativity?

With its latest “Play With Your Food” campaign, PLAY-DOH is doing exactly that.

Reimagining the familiar phrase “Don’t play with your food,” the campaign encourages children to unleash their imagination through colourful culinary creations—where burgers can be rainbow-coloured, pizzas can have chocolate toppings, and every masterpiece is limited only by their creativity.

Built around the belief that creative play is more than just fun, the campaign celebrates play as a meaningful way for families to connect. Parents increasingly see play as both a developmental tool and a mindful bonding ritual—one that nurtures confidence, fuels imagination, and strengthens family connections. Through open-ended, hands-on experiences, PLAY-DOH continues its mission of inspiring the next generation of young creators while creating joyful moments for families to share together.

Bringing the “Go Play With Your Food” campaign to life is PLAY-DOH’s latest food-themed collection for children aged three and above. Featuring three exciting playsets inspired by favourite family meals, the collection transforms everyday play into imaginative culinary
adventures, empowering every child to become the chef of their own creative world.

1. Play-Doh Stamp & Spin Pizza Playset (MYR 69.90)

Create, Top and Serve Your Own Pizza Creations

Turn playtime into a bustling pizzeria with the PLAY-DOH Stamp & Spin Pizza Playset. Young chefs can stamp a spinning pizza crust before customising it with over 25 imaginative toppings, using colourful PLAY-DOH compounds and a variety of fun moulds to create endless pizza
possibilities.

The set includes eight themed accessories, including a cheese grater, pizza paddle, pizza slicer, roller, pizza box, plates and a playmat, allowing children to prep, serve and “deliver” their delicious creations just like a real pizzeria.

Complete with five colourful cans of PLAY-DOH compound, the playset invites little chefs to dream up endless pizza possibilities—mixing creativity, storytelling and imaginative role-play into every creation.

2. Play-Doh Wok & Wonton Playset (MYR 49.90)

Cook Up Colourful Asian-Inspired Creations

Bring the excitement of an Asian-inspired kitchen to life with the PLAY-DOH Wok & Wonton Playset. From playful noodles to imaginative dumplings and sizzling stir-fries, little chefs can cook up colourful creations while exploring endless culinary possibilities through hands-on play.

Complete with a wok, noodle maker, dumpling mould, cutting board and chopsticks, the playset encourages children to chop, shape, mix and serve their own pretend meals while sparking creativity and imaginative storytelling. Featuring innovative food-shaped PLAY-DOH compounds, every play session becomes a deliciously fun adventure where children can experiment with recipes, invent new dishes and enjoy hours of open-ended foodie fun.

3. Play-Doh Crazy Wa@le Café Playset (MYR49.90)

Serve Breakfast with a Side of Imagination

Every day is breakfast day with the PLAY-DOH Crazy Waffle Café Playset. Little chefs can create five different waffle shapes before decorating them with pretend fruits, chocolate chips and a variety of playful toppings to craft their very own café-inspired creations.

Complete with colourful PLAY-DOH compounds and fun serving accessories, the playset transforms every play session into an imaginative café experience, encouraging storytelling, role-play and creative self-expression as children mix, decorate and serve up endless breakfast delights.

All playsets are available at your nearest AEON, SOGO KL, Parkson, Isetan, SEIBU and Hasbro’s official stores on Shopee and Lazada.