NIVEA Features Rare and Luxurious Hokkaido Rose in the All-New Whitening Deep Serum Deodorant
Kuala Lumpur, 31 July 2019 – The precious Hokkaido Rose, which only blooms once a year, is the centrepiece in the all-new NIVEA Whitening Deep Serum Hokkaido Rose Deodorant, giving users a brand-new way to enjoy its luxurious and uplifting fragrance every day!
Using an innovative formula that combines concentrated Vitamin C to nourish underarm skin with the essence of Hokkaido Rose, the range provides users with 3x action, offering deep nourishment for visibly radiant skin, repair for smoother skin and the long-lasting fragrance of the precious Hokkaido Rose.
“As the No. 1 brand and leader in the deodorant market, NIVEA is proud to introduce something completely new. It is such a privilege for us to bring this essence of Hokkaido Rose to Malaysian women, as it is so rare and precious. While she is active and busy with life’s demands, the nourishing formula will repair and brighten her skin while providing an uplifting and delicate scent. With NIVEA Whitening Deep Serum Hokkaido Rose Deodorant, women will enjoy long-lasting fragrance for all day freshness and confidence,” said Mr. Ng Hock Guan, Country Manager for Beiersdorf Malaysia and Singapore.
Inspired by the unique Hokkaido Rose and this exciting range, famed Malaysian designer Melinda Looi created six exclusive bespoke designs consisting of stunning dresses and suits, showcased for the first time at the launch event.
“Roses are the epitome of feminine grace and beauty, and the story of the Hokkaido Rose is particularly interesting hence my vision for this special collection was to capture its unique and luxurious essence. Ultimately, I want any woman wearing one of my creations to feel as confident and beautiful as the unique Hokkaido Rose,” she explained.
Gracing the launch event in one of Melinda’s creations was actress Farah Nabilah, who paired her outfit with its inspiration, NIVEA Whitening Deep Serum Hokkaido Rose Deodorant.
“Some things are just made for each other and I love how this exclusive design brings out the best in me while NIVEA Whitening Deep Serum Hokkaido Rose Deodorant lifts my spirits with its luxurious scent. It’s really very empowering to feel this good and to celebrate the inner strength women have; we all deserve a touch of luxury in our lives, be it a designer outfit for a special occasion or a touch of beautiful Hokkaido Rose fragrance to help us face the day with confidence,” said Farah.
Also in attendance, popular artist Joey Chua, together with Farah, was another early user and fan of the brand-new NIVEA Whitening Deep Serum Deodorant range.
“After using NIVEA Whitening Deep Serum Hokkaido Rose Deodorant, I’ve noticed my underarm skin is visibly smoother and more radiant. This is so important for me as a performer who is constantly on stage. Using NIVEA gives me the instant boost of confidence I need before I perform as I know it will keep me fresh through every performance. Plus, I love the fragrance!” said Joey.
Experience Rosy Confidence!
From 31 July to 4 August, the public are welcome to enjoy an immersive rose-themed experience at the North Court of Mid Valley Megamall, now transformed into a beautiful Floral Concourse and mini rose garden. The concourse event showcases the NIVEA Whitening Deep Serum Hokkaido Rose Deodorant and NIVEA Whitening Deep Serum Sakura Deodorant, plus other NIVEA ‘rose inspired’ products. Learn more about this universally-adored flower, and create a personalised bouquet with every purchase of RM40! Last but not least, snap a few pictures to capture the moment, using #mynivea and #rosyconfidence!
NIVEA Whitening Deep Serum Hokkaido Rose Deodorant and NIVEA Whitening Deep Serum Sakura Deodorant are now available in all leading stores and pharmacies nationwide in 50ml roll-on bottle and 150ml Spray bottle at the recommended retail price of RM12.50 and RM17.50 (respectively).