New MILO® with Whole Grain Cereal: Breakfast drink of champions that is light yet power-packed

The morning struggle is real, but MILO® with Whole Grain Cereal is set to charge up Malaysians with the right start that is light but fully loaded to take on the day.

With 25% more cereal1 and high in fibre, MILO® with Whole Grain Cereal keeps you nutritiously filled and satisfied longer without weighing you down. A serving of MILO® with Whole Grain Cereal contains 8g of whole grain, which helps to meet 17% of the recommended whole grain intake per day2. Whole grains are important sources of key nutrients such as protein, fibre, carbohydrates, vitamins and minerals.

Made from the natural goodness of malt, milk and cocoa, MILO® contains ACTIV-GO®, which is a unique combination of essential nutrients including B vitamins for efficient release of energy from food, making it an ideal power-packed breakfast drink.

“MILO® with Whole Grain Cereal is the latest addition to our growing range of MILO® products developed with the young, modern consumer in mind, whose days are demanding. A convenient, nutritious solution that is light but packs a punch, it ensures that they wake up to a breakfast drink of champions that fills them up without the weight of a heavy breakfast but still gets them going to help them achieve their daily goals. It is also in line with our continuous commitment to providing nutritious MILO® offerings to Malaysian consumers,” said Kumaran Nowuram, Executive Director, MILO® and Milks Business Unit, Nestlé Products Sdn. Bhd.

Continuing to deliver on its purpose under MILO® Aktif Negaraku – a programme that consolidates all MILO® sports programmes such as MILO® Hidup Bola, MILO® Champions Clinic and MILO® Activ Jam Senam Aerobik on a unified platform – MILO® calls upon Malaysians to stay active through its nutritious and energising products such as MILO® with Whole Grain Cereal. Since its launch last year, MILO® Aktif Negaraku has inspired and energised more than 5 million Malaysians.

All MILO® variants including the new MILO® with Whole Grain Cereal meet the Healthier Choice Logo (HCL) nutrient criteria specified by the Ministry of Health Malaysia. This means that all MILO® variants including MILO® with Whole Grain Cereal is lower in fat and total sugar levels compared to other non-HCL products in the malted drink category.

To enjoy a perfect cup of MILO® with Whole Grain Cereal, add 200ml of hot water to a 36g single-serve packed in convenient sachets. While good on its own, you may pair it with your favourite fruit for a wholesome start to your day.

Make MILO® Whole Grain Cereal your breakfast of choice to fuel your active, healthy lifestyle today. Check it out at a store near you or learn more at: www.milo.com.my/whole-grain-cereal.