Cadbury Dairy Milk Malaysia, the world’s best-selling confectionary brand under Mondelēz International (Mondelez) just launched Cadbury Dairy Milk in Lickables! A new and unique chocolate treat that makes the joy of giving a lot sweeter. Cadbury Dairy Milk in Lickables is a delectable treat made with love aimed at cultivating the parent to child bond.
Sporting the quintessential bright purple Cadbury packaging, the product comes in a unique UFO-shaped container that will spark anyone’s curiosity to uncover what’s inside. One half contains the delicious treat oozing with Cadbury Dairy Milk’s mousse-like chocolate combined with the goodness of wheat crispies and the crunchiness of Orea cookie bits, while the other half opens up to another surprising treat featuring a Pokémon character toy. You can collect more than 25 Pokémon toys by purchasing Cadbury Dairy Milk in Lickables.
Creamy and crunchy chocolate!
Speaking at the launch of Cadbury Dairy Milk in Lickables, Vikram Karwal, Mondelēz International Associate Director of Southeast Asia, Chocolate said, “For the very first time, Malaysians can now enjoy Cadbury Dairy Milk in a creamy format that goes well with a crunchy texture. The delicious taste of Cadbury Dairy Milk along with the collectibles are sure to delight many consumers especially parents who want to delight their children with a special treat. Adults also get to regain their sense of childlike wonder with nostalgic and memorable toy characters such as Pokémon. This coincides with the theme of the Cadbury Dairy Milk in Lickables campaign, #CadburyWithLove where we aim to encourage everyone to share moments of love with each other.”
This product was first launched in India back in March 2017 and the innovative chocolate offering has made its long-awaiting arrival to the Malaysia chocolate scene. Mondelēz’s will keep bringing exciting formats and unique taste experiences that will continuously delight Cadbury’s customers.
