MHTC and local start-up PubliCT.io partner up to promote Malaysia as a healthcare travel destination

The Malaysia Travel Healthcare Council (MHTC) has inked a partnership with PubliCT.io (formerly Supernewsroom) in a bid to further promote healthcare travel in the region, and globally.

The partnership was marked by the signing of a Memorandum of Understanding (MoU) that will benefit some 80 MHTC member hospitals enabling them to obtain end-to-end publicity services at a discounted price by the award-winning media tech start-up PubliCT.io. Under the collaboration, member hospitals are assured of media coverage to some 3,000 international partners.

“Malaysia is known for its quality medical treatments that are accessible and affordable, being one of the top preferred destinations for healthcare travel. With healthcare travellers already resuming their medical treatments in Malaysia since the borders reopened, this partnership with PubliCT.io will help further spur Malaysia’s reputation as a safe and trusted destination, in addition to Malaysia Healthcare’s efforts in providing the best Malaysia healthcare travel experience,” said Mohd Daud Mohd Arif, Chief Executive Officer of MHTC.

“This partnership is indeed timely as it facilitates the promotion of our member hospitals’ medical offerings, state-of-the-art technology, and internationally qualified and trained medical personnel to the discerning healthcare traveller via well-known international media platforms. We look forward to welcoming healthcare travellers to experience the best of Malaysia Healthcare,” he added.

The healthcare industry has been witnessing great success in the last 10 years. In 2019 alone, the industry achieved close to RM1.7 billion in revenue from hospital receipts, and welcomed 1.22 million healthcare travellers for a wide range of treatments including cardiology, fertility, and oncology.

PubliCT.io is committed and ready to help MHTC healthcare members in achieving broader reach through its services that include virtual public relations consultants, press release writing and translation services.

“Publicity is crucial for any organisation as it provides credibility, visibility and validation. Being a home-grown Malaysian start-up, we are excited to support the country’s healthcare travel industry players by providing publicity in top news agencies not only in Southeast Asian countries, but across the globe,” said Manminder Kaur Dhillon, Chief Executive Officer, PubliCT.io.

Citing partnership with 3,000 media partners including the likes of the Associated Press that has wide coverage in the US, Middle East and Asia, Manminder is confident that Malaysia’s quality healthcare services and offerings will be recognised in more countries.

“PubliCT.io’s users are guaranteed coverage in top publications through our news-partner network, using our unique content marketplace platform.  Our unique value proposition offers news agencies the authority to choose editorial content that will be published, and empower brands to obtain media coverage in selected news sites,” she explains.

The partnership with MHTC also marks the start of a rebranding campaign from Supernewsroom to PubliCT.io. In the coming months, the public relations tech startup is looking to join arms with more news sites and start-up-enablers, and encourage more government-linked corporations and government agencies to partner up with the platform.

“When industry enablers such as MHTC collaborate with local start-ups, it solidifies the notion that Malaysia has highly innovative start-ups with game changing products and services that can ultimately contribute to the growth of any industry. Collaborations such as this should be emulated by other corporations and we thank MHTC for leading the way.

“There is a definite win-win in these collaborations: targets can be achieved and there is support for the local start-up ecosystem. PubliCT.io is also looking forward to working with other industry enablers as we help get things moving again for the country, and for the region,” Manminder adds.