LEGOLAND® Malaysia Resort Outlines Growth Plans Amidst Tourism Revitalization
LEGOLAND Malaysia continues to draw international and local tourists to Johor with investments in new enhancements, expansion, and activities
To support the government’s tourism revitalizing efforts, LEGOLAND® Malaysia Resort announced its upcoming expansion plans and a line-up of exciting activities. The announcement is in line with the resort’s 10th anniversary celebrations, including a month-long celebration.
“We will continue to build on our fundamentals and focus on our strategic priorities by investing in enhancing, expanding, and establishing new activities to provide our guests with a truly unique experience that is only available in LEGOLAND. We are grateful for the unwavering support shown by our guests, partners, and the government. LEGOLAND Malaysia Resort is committed to providing our guests with new offerings of great value as the ultimate family holiday destination,” says CS Lim, Divisional Director at LEGOLAND Malaysia Resort.
Major Enhancements Coming to LEGOLAND Malaysia Resort
LEGOLAND Malaysia Resort has brought guests new and unique experiences over the last 10 years. In the coming years, guests can look forward to a series of enhancements such as:
- Shaded MINILAND – Guests can walk around comfortably under new shades with cooling fans while browsing through iconic landmarks of LEGO builds from January 2023 onwards.
- Refurbished LEGOLAND Hotel Rooms with New Themes – Fellow explorers should look forward to experiencing the up-and-coming new themed room that will be joining the current offerings of PIRATE, KINGDOM, ADVENTURE, and NINJAGO in the 1st quarter of 2023.
- First Ever Splash Carnival – Fans can look forward to the first ever water park festival for special shows, activities, friendly challenges and more while enjoying a splashing good time in Mid 2023 at the LEGOLAND Water Park.
- New Thrilling 4D Movie at LEGO Studio – LEGO fans rejoice as the resort will be bringing an immersive cinematic experience to a whole new level with a new 4D Movie that will only be available at the LEGO Studio around the third quarter of 2023.
Above and beyond, LEGOLAND Malaysia Resort will continue hosting large scale annual festive events celebrating key holidays such as Hari Raya, Chinese New Year, and more.
In the coming year, LEGOLAND will be partnering closely with LEGO to LEGO themed events such as Build the Thrills and Friendship Fest that are uniquely available in LEGOLAND Malaysia Resort.
Meanwhile, for the rest of this year, guests can immerse themselves in the new world of mythical creatures with LEGO MYTHICA 4D movie, a spookily fun Brick-or-Treat Monster Party featuring a brand new 4D movie and the spectacular Brick-Tacular Holidays to end the year with a bang.
“The investments and enhancements align with our strategic priorities to draw new and repeat visitations from domestic and international tourists to LEGOLAND Malaysia Resort. We are optimistic about the industry’s recovery and look forward to supporting the tourism revitalizing plans developed by the government,” said CS.
Drawing International and Domestic Guests To Malaysia and Johor
With Malaysia expected to attract between 4.5 million and 5 million international tourists in 2022, LEGOLAND Malaysia is committed in working closely with the Ministry of Tourism to transform Malaysia into top destination of choice in the region by 2024.
CS added, “Over the past decade, LEGOLAND Malaysia Resort has worked closely with key government agencies to ensure that Malaysia continues to be an attractive destination choice for international travelers. LEGOLAND sets Malaysia apart from other destinations by ensuring that all our activities are meticulously curated based on the foundational strength of our LEGO DNA that nurtures creativity through play. In this way, we are able to draw travelers who are looking for more than just a holiday when they visit Malaysia,” said CS.
For more information on LEGOLAND® Malaysia Resort’s upcoming announcements and 10th Anniversary Awesome Celebration, head over to the official website at https://www.legoland.com.my/explore/shows-entertainment/10th-anniversary/ or LEGOLAND social media pages on Facebook and Instagram.