Don’t let dry, flaky lips kill your mood! Mentholatum Lip Care, the leading and growing lip care brand, aims to change the way you care for your pout. Today’s lip care products are more of a necessity than merely a cosmetic item, as more and more young women are acknowledging the importance of lip care.

Your lips express a lot about how you feel, and they’re often accentuated with colours to make a statement about your personality. For instance, one of the needs consumers seek in lip care today is a single product that delivers both colour and care. To address this gap, Mentholatum Lip Care has created a revolutionary CC Lip Cream!

According to Christine Law, Marketing Manager of Rohto-Mentholatum (M) Sdn. Bhd., consumers want a good lip care product with a hint of colour. “As the leading lip care brand in Malaysia, we understand our users unlike anyone else. Our wide range of lip care products caters to different needs of our consumers. For our female consumers, we understand that they are looking for caring formulas that also give their lips a natural touch of colour to brighten up their look. This is why we are introducing CC Lip Cream, a unique lip care product that gives you the best of both worlds!” said Ms. Law.

The abbreviation “CC” in the product name, which stands for colour correction denotes the lip cream’s ability to revive dull lips, enhance and restore lips colour, as well as brighten up lips.

“Like its tagline, ‘Revolutionary CC Lip Cream’, this is indeed a revolutionary product. We are confident that women will love the multiple benefits of CC Lip Cream, which provides protection to their lips while correcting its colour to a brighter, healthier look!” added Law.

Mentholatum Lip Care’s CC Lip Cream gives you soft, lip-hugging colour that looks more natural than ever, so you can pull off the “my lips but better” look effortlessly! Suitable for daily use, CC Lip Cream provides 5 caring benefits that you’ll love:

Enjoy deep hydration with Super Hyaluronic Acid and Ceramide; nourishing treatment thanks to Meadowfoam Seed Oil and Moroccan Argan Oil; enhance elasticity with Mentholatum’s signature Maxilip™ ingredient which gives you fuller, bouncier lips; brightening benefits that enhance your natural lip colour; and repairing Vitamin E that’s packed with anti-oxidants to soften lips and fight premature ageing.

Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn. Bhd., shared: “Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality healthcare products around the world. Combined with the expertise from Rohto Pharmaceutical Co. Ltd. of Osaka, Japan in

1988, we are able to bring our consumers better and more innovative products that help improve their lives. Take Mentholatum Lip Care for example – it’s one of the leading brands in the market that consistently innovates and provides high-quality lip care products that are loved by women and men alike.”

“To date, Mentholatum Lip Care has been in Malaysia for more than a decade. We are constantly striving to do better, in order to gain the trust and meet the expectations of our consumers, so that they can enjoy even more effective and affordable products from us,” she continued.

CC Lip Cream comes in 2 vibrant shades (01 Ardent Red or 02 Innocent Pink) to suit different occasions and moods.

CC Lip Cream by Mentholatum Lip Care is available at leading pharmacies nationwide at a RRP of RM16.80. For more information, kindly visit the Mentholatum Lip Care website at http://mentholatumlip.com.my/ or follow Mentholatum Lip Care on Facebook at http://www.facebook.com/MyLIPICE/.