Kuala Lumpur, 9 October 2018 – Hegen today launched its innovative express, store and feed breastfeeding support system for the Malaysian market. The revolutionary no-screw-thread one-hand closure; Press­to­Close, Twist­to­Open (PCTOTM) innovation, allows parents to easily press on and twist off the container’s lids, minimising spillage and unnecessary wastage of precious breastmilk.

Its vision of helping mothers to enhance and prolong their breastfeeding journey culminates from decades of manufacturing experience, together with their design ethos of making their products simple, practical and innovative.

Alongside the PCTOTM PPSU (Polyphenylsulfone) range of products, Hegen also unveiled its first electric breast pump to the Malaysian market. Available for sale in early 2019, the electric pump is the latest groundbreaking product in the Hegen ecosystem and serves to complement Hegen’s bestselling manual breast pump, which launched in 2017. Created with the same core fundamentals, both product ranges allow for a seamless express-store-feed transition with minimal wastage.

Hegen – Cherish Nature’s Gift

Born out of the desire to enhance the breastfeeding journey for both mother and child, Yvon Bock, Hegen Founder and Chief Executive Officer, conceived a system that simplifies and complements the nursing experience for both parents and child. A mother of four children, she drew on her own breastfeeding experience and interaction with like­minded mothers to create Hegen – a testament to every mothers’ commitment to breastfeeding their child.

“I am heartened by the overwhelming response to Hegen since its launch in 2015, and I am excited to introduce Hegen’s PCTOTM PPSU (Polyphenylsulfone) range and our first electric breast pump to the Malaysian market. I strongly believe in creating a stress­free nursing experience for the entire family and hope to create a difference for many mothers all over the world”, Bock added.

Hegen’s revolutionary, practical and multifunctional solutions ensure babies get the best nutrients in their diets, while encouraging a sustainable breastfeeding lifestyle and allowing mothers to carry on breastfeeding for as long as they want.

Express-Store-Feed

The modular system allows mothers to seamlessly ‘Express-Store-Feed’ within a single container through the brand’s breast pump, adapters, storage and feeding lids. This practical design also allows users to minimise spillage and wastage – making every drop count and maximising the goodness that can be drawn from nature’s gift.

Hegen’s best-selling PCTOTM PPSU containers can be easily converted from a storage container into a feeding bottle in less than five seconds by interchanging its lids. The unique PCTOTM one-hand closure and square-shaped design is also the most efficient storage and feeding system in its class. This optimises storage, while its snap­on interconnecting storage lids allow multiple containers to be bound together effortlessly, instantly transforming it into an organised milk storage system.

Its elliptical-shaped and super-soft silicone teat is also designed to closely mimic the natural breast of mothers to promote natural latch-on for babies. This minimises nipple confusion, making it easier to combine breast and bottle feeding.

Ensuring the highest quality standards

Hegen products are made with the highest quality standards to ensure a safe and enjoyable feeding experience for both mother and child. The Hegen PCTOTM PPSU range is made of FDA-compliant food­contact grade and NSF-certified medical grade material, and is known for its signature amber-coloured tint. Its products are manufactured by their parent company with decades of manufacturing expertise and accredited with ISO9001, 14001, 18001 and 13485 certifications.

Hegen growing regionally and globally

Hegen is now available in Malaysia, the eleventh market the brand has intersected. Hegen is available in Singapore, the United States, Russia, China, Indonesia, the Philippines, United Kingdom, India, Taiwan, Cambodia and online at the Hegen e-store (http://www.hegenmalaysia.com). Hegen aims to reach out to as many mothers as possible by creating a difference in their breastfeeding journey. It aims to be in over 30 countries over the next three years.

For more information and updates, please visit www.hegenmalaysia.com or Hegen’s Facebook page at www.facebook.com/hegen.malaysia and Instagram at www.instagram.com/hegen.malaysia.