Fitbit Introduces Aria Air, an Affordable Smart Scale
MALAYSIA – August 29, 2019 – Fitbit (NYSE: FIT) today announced Fitbit Aria Air, expanding the Fitbit Aria product family with a low-cost Bluetooth scale that tracks weight and syncs with the FitbitR app to calculate BMI, giving you a comprehensive view of your trends over time alongside your activity, heart rate, sleep and nutrition data within the Fitbit app. When combined with Fitbit’s innovative wearable devices and new Fitbit Premium subscription service, Aria Air gives you access to added data, information and motivation to more effectively reach your health and wellness goals.
“In addition to being synonymous with health and fitness, Fitbit is known for offering affordable, engaging and user-friendly products that put better health and wellness in reach for more people around the globe,” said James Park, co-founder and CEO of Fitbit. “Whether someone is looking to manage their weight, improve their fitness level, or manage a chronic condition, we’ve had a significant impact on the lives of millions of people. In fact, 73 percent of Fitbit users who set a weight loss goal reduced their weight after six months of tracking it, demonstrating the power of the Fitbit platform to help users reach their goals.”1
Get a holistic view of your health on Fitbit
Nearly 30 percent of the world’s population is either obese or overweight, which can lead to a higher risk of cardiovascular disease, diabetes and other health issues.2 We are helping consumers take action by offering Aria Air as a low-cost scale, making it accessible to even more people. Aria Air tracks weight using Bluetooth to easily sync data from the scale to the Fitbit app, where you can see BMI and a complete view of your essential health metrics in easy-to-view graphs and charts. One of the biggest advantages to tracking your weight metrics with an Aria scale is that it works seamlessly with all Fitbit devices and the Fitbit app so you can view all of your activity, exercise, sleep, heart rate, nutrition, weight data and trends over time. Through the Fitbit app, you can also log your nutrition, use calorie coaching to see how many calories you’re burning versus consuming in real-time, and compare your food consumption and exercise against your weight trends to stay on track – all on one dashboard.
Along with the Fitbit app, Aria Air supports the following features to help you manage your weight:
- Option to create a plan: Set a healthy weight goal in the Fitbit app, log your food, and view weight trends alongside calories in and out to stick to a plan based on personal goals.
- Compatible with Fitbit Premium: Integrate with Fitbit’s new paid membership, featuring personalized insights and guided programs, including a two-week program to help you understand the importance of keeping an appropriate calorie range for your weight goal.
- Connect to partner apps: Sync weight data with popular brand apps so you can see all your exercise, food logging and weight data in one place on the Fitbit app.
- Social support and inspiration: Access the Community section of the Fitbit app to connect with friends, family and fellow Fitbit users for healthy eating and weight management tips, support groups and motivation.
Available to Fitbit Health Solutions customers
Aria Air is also an affordable option for Fitbit Health Solutions customers and partners, including employers and health plans, providing an easy-to-use scale that integrates with the entire Fitbit
ecosystem. The goal of providing accessible devices like this on a larger scale is to help enterprises manage and prevent costly chronic conditions like diabetes, heart disease and hypertension within their populations.
Aria Air is also the latest device made available to all Fitbit Health Solutions customers and partners globally, including health payers and plans, and employers. Enterprise customers and partners also have access to wearable devices, digital guidance, one-on-one human health coaching, virtual care and Fitbit Premium, which is available to enterprise customers through Fitbit Care.
Pricing and availability
Fitbit Aria Air is available in black and white starting late September 2019 for MYR 238 across leading retailers like All IT Hypermarket, Best Denki, City Chain, Flash Gadget, Harvey Norman, Lazada, Thunder Match & Timekeeper. Local availability date to be announced soon.
Today, Fitbit also announced Fitbit Premium, its new paid membership service available this fall for users in 17 countries starting at MYR 39 a month or MYR 335 a year. Additionally, the new Fitbit Versa 2TM is available late September 2019 at select retailers for MYR 998.
About Fitbit, Inc. (NYSE: FIT) Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products include Fitbit Charge 3TM, Fitbit Inspire HRTM, Fitbit InspireTM and Fitbit Ace 2TM activity trackers, as well as the Fitbit IonicTM and Fitbit VersaTM family of smartwatches, Fitbit FlyerTM wireless headphones, and Fitbit Aria family of smart scales. Fitbit products are carried in approximately 39,000 retail stores and in 100+ countries around the globe. Powered by one of the world’s largest databases of activity, exercise and sleep data and Fitbit’s leading health and fitness social network, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and Fitbit OS for smartwatches. Fitbit’s paid subscription service, Fitbit Premium, uses your unique data to deliver actionable guidance and coaching in the Fitbit app to help you reach your health and fitness goals. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.
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