Crystal clear, radiant skin made simple with L’Oréal Paris Two-Step Regime!
Selangor, 17 January 2020 – As a global total beauty care brand, L’Oréal offers men and women on every continent beauty and personal care products that are enhanced with the latest scientific advancements. For Malaysians, the brand has just unveiled an anti-aging, skin-repairing regimen tailored for the country’s tropical weather.
Say hello to youthful skin that glows from within by including two key products in your daily skincare regimen: the L’Oréal Paris Revitalift Crystal Micro-Essence, and the newly improved L’Oréal Paris Revitalift Day Cream with enriched Pro-Retinol A and SPF35 PA++!
Recognising that women are leading increasingly busy lives and careers, the brand has designed its skincare regimen to deliver quick and confidence-boosting results, leaving more time for women put their best foot forward at work or at home.
“Think L’Oréal Paris, and the next phrase that pops into our heads would likely be “Because I’m worth it”. This signature phrase is known around the world and represents the essence of the L’Oréal Paris brand as a whole – the spirit to help every woman embrace her unique beauty while reinforcing her sense of self-worth,” said Hoa Tran, Group Product Manager for L’Oréal Paris Skincare at the launch of the two-step regimen.
The L’Oréal Paris Revitalift Crystal Micro-Essence is an extension of the brand’s celebration of women’s beauty and confidence. Launched in 2019, the product is formulated to deeply repair, plump and hydrate skin. Powered by micronised technology, it has an ultra-lightweight texture, which allows for quick absorption and penetration as deep as 10 times the skin layer*. This boosts the skin smoothness and radiance on the surface.
Featuring a new and improved formula, the L’Oréal Paris Revitalift Day Cream seals the anti-ageing, skin-revitalising deal of the two-step regimen. The product combines cutting-edge technology with high quality formulation, delivering measurable results as quickly as seven days for Asian skin. In clinical tests, users reported seeing 17% reduced dullness, and 21% reduction of fine lines on the forehead.
Achieving crystal clear, radiant skin could not be simpler. Every morning, start your skincare regimen with Revitalift Crystal Micro-Essence after cleansing and toning. Shake four drops onto palm and gently warm it up by rubbing your palms together. Then, use your essence-coated palms to gently pat your face, starting with the forehead, the cheeks and finish with the chin, until the essence is absorbed into skin. Finally, apply a dollop of the Revitalift Day Cream evenly on the face in a circular motion. And that’s it! Your skincare routine is complete, leaving you ready to wow with improved skin texture, refined pores and a youthful complexion.
“There is truth in the adage ‘prevention is better than cure’. As the leading brand in anti-aging face care, L’Oréal Paris has always advocated women to start protecting and taking care of their skin in their mid-20s, while stimulating cell renewal to fight developments of fine lines and wrinkles,” Hoa Tran explained.
She noted that the two-step regimen embodies what the brand is known for – visionary formula, elegant application and providing affordable luxury for people who demand excellence.
“Backed by 40 years of pioneering research and proven safety and efficacy, L’Oréal Paris once again pushes boundaries to offer an effective skincare regimen using luxurious formulations that deliver visible results. Because you’re worth it!” proclaimed Hoa Tran.
The L’Oréal Paris Revitalift Crystal Micro-Essence is enriched with 92% purity centella extract, which is derived from centella asiatica, a perennial plant which grows in the wetlands of Asia. It can deeply repair and boost skin elasticity, thanks to its combination of highly-concentrated flavonoids, triterpenic steroids, amino acids, and sugars. Not only that, the plant shines in its ability to moisturise dry skin because of its powerful anti-oxidative properties.
Other than revitalising skin barrier, centella asiatica is also prized for its ability to mitigate the sun’s damaging effect on skin.
Speaking at the launch was Dr. Kartini Farah Rahim, Consultant Dermatologist at AVISENA Specialist Hospital explained that Malaysia is blessed with abundant sunlight all year round, but the ultraviolet (UV) rays from the sun can damage our skin and lead to wrinkles – also known as photo-aging.
This is why, on top of centella asiatica, the L’Oréal Paris Revitalift Day Cream is enhanced with Pro-Retinol, which is a powerful but also gentle agent in the retinoid family that reduces the effects of photo-aging on skin.
“Retinoid is derived from Vitamin A, basically. To prevent skin looking aged and tired, Vitamin A is a key ingredient to look for in skincare products as it has the ability to increase skin elasticity and firmness, resulting in smoother (as in less wrinkly) and youthful skin,” said Dr. Kartini.
Also at the launch party was Malaysian actress Siti Saleha. For Siti, the combination of the micro-essence and day cream has worked wonders.
“My work requires me to perform my best on screen, and I need to be at my 100 percent to do so. This includes having a flawless and healthy complexion. So I’m very particular when it comes to protecting my skin even though I’m just thirty.”
“Since starting the two-step routine, my skin looks and feels like new, and my glowing complexion radiates confidence. Of course, the quick and simple regimen also suits my hectic schedule just fine!” she said.
Regain crystal clear, radiant skin today in just two easy steps! The L’Oréal Paris Revitalift Crystal Micro-Essence is now available at pharmacies and major retail outlets nationwide in two sizes — 65ml retailing at RM49.90; and 130ml retailing at RM79.90.
As for the L’Oréal Paris Revitalift Day Cream SPF35 PA++, it is retailing in stores nationwide starting January 2020 in two sizes: 50ml (RM63.40) and 20ml (RM29.90).
Want to know more about the L’Oréal Paris Crystal Micro-Essence and the improved L’Oréal Paris Revitalift Day Cream SPF35 PA++? Hop onto www.lorealparis.com.my, or follow us on the L’Oréal Paris Facebook page at www.facebook.com/lorealparismalaysia.
*refers to 10 layers of stratum corneum.
About L’Oréal Malaysia
Based on our local beauty needs, L’Oréal has successfully developed over 18 brands in Malaysia that offers the most technologically advanced products in every beauty category, for every Malaysian with over 800 employees. As market leader in the country, L’Oréal recognizes in today’s world, a company’s success is no longer simply in its economic performance, but also its ability to be a true citizen. It is our priority and commitment to reduce the impact of our activity on the planet and bolster positive socio-economic impact on the lives of people and communities in Malaysia. In addition to “Beauty for a Better Life”, our long-term philanthropic initiatives are “For Women In Science”, “Women in Business” and “Citizen Day”.
L’Oréal, the world’s leading cosmetics company, has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of 34 international, diverse and complementary brands. L’Oréal’s international brands today include MAYBELLINE, L’ORÉAL PARIS, and GARNIER, KIEHL’S LANCÔME, YVES SAINT LAURENT, SHU UEMURA, URBAN DECAY, BIOTHERM, NYX, L’ORÉAL PROFESSIONNEL, KERASTASÉ, RALPH LAUREN and many more.
Visit www.loreal.com.my for more information.