Beiersdorf’s Best-Selling Brands Record Over 300% YoY Sales Growth on Shopee

Malaysia, 19 July 2019 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, and Beiersdorf, a global skincare company, cement their long-term regional partnership with the launch of a brand new campaign, ‘Win the Day with NIVEA and EUCERIN’, engaging close to over 200 million users across the region.

This comes on the back of Beiersdorf’s 1st anniversary with Shopee. Sales of Beiersdorf’s top brands, NIVEA and Eucerin^®, across Southeast Asia increased by more than 300% year-on-year, demonstrating Beiersdorf’s successful foray into e-commerce and Shopee’s commitment to deliver the best outcomes for brands.

Cornelius Becker, Managing Director of Beiersdorf said, “The past year with Shopee has been a resounding success. We have seen a significant boost in sales and our partnership with Shopee has helped to strengthen our overall online presence as well as reach out to new consumer segments. With that, I am happy to announce our new campaign, ‘Win the Day with NIVEA and EUCERIN’ providing customers with easy access to our most-loved products.”

A champion in empowering brands and sellers across Southeast Asia, Shopee provides Beiersdorf key operational and marketing solutions to drive sales and bolster consumer engagement. This includes exclusive in-app branding to boost brand image and visibility, as well as in-app consumer games to give shoppers an entertaining online shopping experience.

“Our continued partnership with Beiersdorf is a demonstration of our commitment to bring consumers the quality products they seek, and to elevate the user experience through exciting and meaningful features. Such partnerships are vital to us as consumers today increasingly look towards online platforms such as Shopee to access their favourite brands and products,” said Ian Ho, Regional Managing Director, Shopee.

The campaign, “Win the Day with NIVEA and EUCERIN”, aims to help consumers, especially the younger consumer segment, kick-start a daily skincare regime to help protect their skin against various problems and to ultimately boost one’s confidence. Consumers are able to purchase a wide variety of products including moisturisers, face cleansers and deodorants. Highlights of the campaign include:

• Discounts and Promotions: Enjoy up to 60% off NIVEA and Eucerin^® products, on top of vouchers when you purchase up to RM50 and above.
• Daily Prize Giveaways
• Skincare Pro-Tips: Look forward to daily skincare pro-tips, great for those new to a skincare routine or for anyone who simply wants to know how to take better care of their skin.

All NIVEA and Eucerin^® products can be found via the Official Store on Shopee, and are protected under Shopee Mall warranty that includes 7-day free returns, 100% authentic guarantee, and free shipping.

Download the Shopee app for free on the App Store or Google Play Store.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea’s mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

About Beiersdorf

Beiersdorf is a global skincare company with over 150 affiliates worldwide. Our international success is founded on strong brands. NIVEA, for example, is one of the largest skincare brands in the world and available in more than 200 countries worldwide. It stands for closeness, trust and effective skin care products for all skin types.

Beiersdorf (Malaysia) Sdn. Bhd. works within the FMCG (Fast Moving Consumer Goods) industry and is a closely aligned key affiliate of the leading international branded goods company, Beiersdorf AG (Germany). We compete across various branded goods categories including skin care, personal care and dermo-cosmetic skin care.

Our brands include NIVEA, NIVEA MEN and Eucerin^®. Many of these brands you will know as trusted household names and will find in homes all over Malaysia and indeed, the world. Our commitment to strict quality standards ensures the high standard of our products and means that our consumers can feel confident in using our brands in the family environment.