HomeBlogAuthentic Icy, Fruity Treats By Fruiti King

Authentic Icy, Fruity Treats By Fruiti King

Fruiti King Ice Cream

Ice cream lovers, rejoice for Fruiti King has come to town, bringing fantastic, 100% authentic fruity flavours to refresh your palate! The home-grown company, which specialises in 100% real fruit icy desserts, launched its flagship outlet at Sunway Pyramid today.

Fruiti King outlet

Fruiti King’s first outlet in Sunway Pyramid

A Healthier Treat

Now Malaysians can enjoy six premium fruit ice cream flavours, namely, Musang King, Durian, Cempedak, Mango, Soursop and Sweet Corn. Made purely from real fruits, Fruiti King ice cream also does not contain added preservatives, colourings and flavourings, making this a healthier treat indeed. Prices start from RM5.90 for the aiskrim potong right up to RM18.90 for the Musang King premium bar.

Fruiti King Ice cream

Musang King Premium Bar

The company is founded by Max Teh, a self-professed globe-trotting foodie who believes that nothing is as gratifying as icy desserts made of natural ingredients and real fruit pulps especially in hot tropical weather that we experience in Malaysia. The brand plans to expand to other flavours soon, too.

“Fruiti King’s ice cream embodies the authenticity and nutritional value of real fruits. Unlike any other ice creams you’ve tasted before, Fruiti King’s icy treats allow you to savour the true fruity profile with every bite you take. It is definitely a cooler and healthier option to your ordinary ice creams.”

He added that Fruiti King ice cream is crafted using a special fruit preservation method that maintains the freshness and authentic taste of the fresh fruit ingredients.

Like Eating The Real Fruit

Fruiti King Musang King Waffle

Fruiti King Musang King Waffle

The idea of starting a premium real fruit ice cream brand came in 2016 when he tasted an ‘aiskrim potong’ made from a secret recipe from a small ice cream stall in Ipoh, Perak. The ice cream was so rich, it was unlike anything Max had tasted before.  “It was almost like eating the real fruit itself but in a cooler form,” he recalled. That sparked the idea of creating a globally recognised icy dessert brand that is uncompromising in its naturaly fruity taste.

“Malaysia is a tropical country blessed with perfect climate and soil to bear some of the best fruits in the world. This is definitely Fruiti King’s hunting ground for the best ingredients. If the western ice cream manufacturers can make strawberry ice cream so popular worldwide, I don’t see why a Malaysian brand cannot make Musang King, Durian and Cempedak ice creams the next big thing,” Max said, adding that the three exotic fruit varieties are the pillar products for Fruiti King and these exotic fruits are becoming increasingly popular internationally.

The brand aims to open up to 30 retail points throughout Malaysia by year end and is in discussion to expand regionally in countries such as Singapore, Hong Kong and China. For more information, visit www.fruitiking.com.

Fruiti King Ice Cream

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