ASICS Teams Up With The Legendary Steve Aoki for A Brand New HyperGEL-KENZEN
A leading designer and manufacturer of performance athletic footwear, ASICS teams up with the legendary Steve Aoki to launch a brand new HyperGEL footwear franchise unveiling the HyperGEL-KENZEN with appealing street style. The HyperGEL-KENZEN combines street styles with high-performance GEL technology proprietary to ASICS for all day and all-night comfort.
The new design incorporates GEL technology with breathability detail and GEL beads integrated into the midsole. Every HyperGEL shoe is unique and provides an enhanced cushion effect which reduces impact and preserves energy, resulting in improved comfort and endurance as the midsole restores its form faster than comparable footwear models. HyperGEL-KENZEN from ASICS features a textured knit upper with the unparalleled comfort of slip-on shoes in a snug-fit sock-like upper.
The new HyperGEL-KENZEN is an innovative design that incorporates HyperGEL technology with breathability detail and HyperGEL beads integrated into the midsole. Every shoe is unique and provides an enhanced cushion effect which reduces impact and preserves energy. This to ensure an improved comfort and endurance as the midsole restores its form faster than comparable footwear models.
The new HyperGEL from ASICS is developed and tested at the Institute of Sports Science in Kobe, Japan. It is proven to provide about 30% more bounce than standard EVA with excellent cushioning. The foam restores faster than any comparable materials offering consistent comfort for all-day wear. Each midsole consists of about 15% GE beads which is uniquely distributed in each individual shoe.
Japanese Kanji symbols
The futuristic look is completed with Japanese Kanji symbols located on both the inside and heel of each shoe. The left symbol translates to ‘Mind’ while the right foot translates to ‘Body’ stamping the ASICS credo ‘Sound Mind, Sound Body’ onto the very fabric of their latest premium offering.
The Japanese Kanji is truly unique and serves as a character for the wearer. A great works from ASICS by choosing Steve Aoki to represent the brand new shoe line as it suits Steve Aoki’s character and energy as a musician and DJ.
The technology in the shoes
ASICS developed MONO-SOCK® Technology Fit System that features an elastic internal sleeve which replaces a traditional tongue providing a ‘sock-like’ fit. The high-performance design with HyperGEL™ technology beads integrated into the midsole enhancing rebound and cushioning while reducing impact.
The HyperGEl-KENZEN is available in Cherry Tomato, Black, Fiery Red and White for men. As for women, the colour available are Black, Opal Green, White, Begonia Pink and Seashell Pink. The HyperGEL-KENZEn is available now exclusively in ASICS retail stores and online at the price of RM499.00. For more information regarding this shoe, you may check out ASICS official website.