AmLife Adopts New Position as Total Sleep Health Expert As It Celebrates World Sleep Day 2019

Kuala Lumpur, 11 March 2019 – AmLife International Sdn. Bhd. returned with its World Sleep Day tribute for the fourth year in a row. Co-hosted by the World Sleep Society, AmLife presented a sleep health showcase at the Sunway Resort Hotel to members of the media today.

Having recently launched their new tagline, “Life, Redefined,” AmLife is spearheading the movement to enable Malaysians achieve better health through better sleep, thus redefining their lives. AmLife has recently repositioned themselves as a total sleep health expert – this means they are looking into more holistic ways to improve sleep, as well as address sleep-related matters including health, beauty, and wellness. Their diverse range of products is a testament of their intent to break into the total sleep health market.

Founder and President of AmLife, Mr. Lew Mun Yee is a firm believer in natural healing through deep sleep. Devoting his life to helping others achieve quality sleep, Mr. Lew developed a full solution to help people regain health through good sleep. He said, “AmLife believes that everyone should have dreams and should chase after them. In our journey to realising our dreams, we need to have a healthy body to pursue those destinations, and more importantly, enjoy the journey and the fruits of success.”

Incorporating this year’s World Sleep Day slogan, “Healthy Sleep, Healthy Aging,” AmLife introduced their innovative, sleep health products which included the debut of the AmPower Platinum Blanket, an anti-aging technology from Japan which assures its user not only quality sleep, but also to wake up feeling restored, refreshed and rejuvenated. AmLife had also teased their other pipeline sleep products including supplements to improve wellness, expected to be introduced later this year, which are projected to provide a Year-on-Year growth of 80%.

Mr. Lew explained, “While the current health market is expansive, the natural sleep health market is virtually an untouched sector. With research done on sleep health conducted by world-renowned research company, The Nielsen Company, we know that consumers are looking for natural treatments to improve their sleep quality.” He continued, “This has shaped our business strategy of which is to provide natural, technologically-driven solutions to help people sleep better.”

Giving insights on the Sleep Health survey by The Nielsen Company, Mr. Edward Yong, AmLife’s Health Consultant said, “9 out of 10 Malaysians suffer from one or more sleep problems, with 78% Malaysians feeling that poor sleep could cause health-related issues, and 47% said that it can cause beauty or skin problems.” He continued, “Everyone agreed that it is important to seek solutions when facing sleep disorders, with 43% Malaysians looking at natural solutions to aid with better sleep.”

Other key data included:

• 50% Malaysians rated their sleep quality as average.
• 63% Malaysians between ages 25 and 49 take over 30 minutes to sleep and the majority of those who take over 30 minutes to sleep are Chinese (45%).
• 35% face sleeping problems 1 or 2 times per week, while another 20% face sleeping problems 3 or 4 times per week.
• 70% of Malaysians are aware of stress being among the top factors that cause sleep disorders.
• Malaysians in the Northern (48%) and Southern (43%) regions are more prone to taking more than 30 minutes to sleep.
• Malaysians in the Central (43%), South (52%) and East Malaysia (46%) feel natural solutions are most important when seeking solutions to sleep better.
• More females (46%) prefer natural solutions compared to males (40%).
• The top 5 sleep disorders remedies that Malaysians are aware of include exercise (59%), lifestyle changes (54%), relaxation and meditation (48%), massage (46%) and aromatherapy (37%).
• 48% rely on reading books, watching television and listening to the radio to help them sleep.

Also present at the event were international speakers cum sleep experts, Dr. David Samson, Assistant Professor in Biological Anthropology at the University of Toronto Mississauga, Canada, and Dr. Koyabu Miki, Integrated Chinese & Western medicine practitioner from Japan.

Dr. David said, “Humans rely on sleep for cognitive function, yet sleep the least of any primate.” He continued, “Sleep is critical for a strong mind as poor sleep has been linked to mental disorders, for healthy aging whereby quality sleep protects adults from age-related cognitive decline, and to reduce the physical signs of aging.” Dr. David further explained, “An estimated 300 million people in Southeast Asia suffer from insomnia, and sleep apnoea, among others.”

Concurring with Dr. David, Dr. Koyabu stressed on the importance of quality sleep to promote healthy aging and prevent lifestyle-related diseases. He said, “Sleep is important to let the brain and body get rest, on top of ensuring the hormones are balanced, and improving immunity to diseases.” He continued, “To ensure we age healthily, we need to ensure we practice good sleeping habits.”

To recognise AmLife’s effort to promote sleep quality in the international arena and their efforts in sleep education in the region, the World Sleep Society, an international organisation founded by the World Sleep Federation and World Association of Sleep Medicine, presented the 2018 Distinguished Sleep Award to AmLife at the event. This is AmLife’s second time winning this award – a testament to their efforts in the sleep-health arena.

AmLife will continue championing the cause of good sleep for healthy aging by continuously bringing more natural sleep-aids that does not require medication or invasive injections into the Malaysian market. AmPower Platinum Blanket is sold at RM 8,600.00.

For more information, please visit www.amlife.com.my.